A home purchase can bring two enormous industries to a halt over one comparatively small task: finding homeowners insurance. Ben Madick kept seeing closings delayed because coverage wasn’t ready. He had worked in lending and mortgage risk management. The missing policy looked like a problem he understood.
- Matic puts insurance shopping inside mortgage and banking experiences.
- Its agency combines carrier comparisons with licensed human advisors.
- Its partners supply the moment; insurers supply the policies.
Madick and Aaron Schiff founded Matic in 2014. The name is short for automatic. But the interesting part of the business is the placement of the transaction. A borrower already supplying information for a mortgage is also a person who needs insurance. Why send that person away to start another application?
The customer was already there
Matic’s early proposition was practical. Pull borrower and property information from a mortgage system, normalize it, and use it to obtain insurance options. A 2018 account of the business described how those integrations spared borrowers manual entry and guesswork. The improvement began with information the lender already possessed.
Getting there required cooperation. In a 2021 interview, Madick described institutions wanting partners that had already proved themselves. A new intermediary needed banks and carriers to believe in it before it had much history to show. He also identified the difficulty of explaining the business and backing its pitch with data.
That is an awkward starting position for a marketplace. Customers need choices, carriers need distribution, and financial institutions need confidence. Matic officially launched in 2017. Its subsequent partnership network suggests how much of the work involved persuading institutions to connect their existing systems.
- 01Mortgage workflowBorrower and property details
- 02Carrier marketplaceCoverage and premium comparisons
- 03Policy selectionDigital purchase or licensed advisor
A shopping aisle inside the loan
The distribution strategy is visible in the products. In June 2025, Floify announced an integration that lets lenders and brokers offer insurance shopping within its digital mortgage process. In February 2026, Matic announced a similar point-of-sale partnership with nCino. Borrowers can compare coverage digitally or speak with a licensed advisor.
Matic says its network now includes more than 100 distribution partners. Its lender, servicer, and bank partners collectively process one in five US home loans. That measures the partners’ reach; it does not mean Matic insures a fifth of American mortgages. The distinction matters when judging an embedded business.
Newrez shows how the opportunity extends past closing. Its May 2026 announcement puts always-on comparisons inside HomeHub, alongside customers’ mortgage information. The integration also includes an insurance risk assessment and policy protection score. A homeowner managing an existing loan can revisit coverage without waiting for another home purchase.
Average annual saving reported for Newrez customers who switched through Matic in 2025, where prior premiums were known.
A result for that group, not a promise for every shopper.“Resistance to change.”
Aaron Schiff, on an early industry obstacle
HousingWire, 2018
The agency behind the screen
For consumers, Matic is a digital insurance agency. It compares policies; the insurers underwrite them. Its June 2026 announcement described a marketplace of more than 70 carriers. The appeal is access to several companies without running a separate search with each one.
Shopping carries no extra fee, according to Matic. Insurers pay commissions when customers switch policies. Customers still pay premiums. Matic also says its advisors’ compensation is not based on premium size. The business therefore depends on converting comparisons into purchased coverage and maintaining those customer relationships.
The product menu reaches beyond home and auto to renters, landlord, flood, umbrella, life, jewelry, and other personal coverage. A shopper can buy online where supported or finish with an advisor. Matic says it remains available for policy questions and coverage changes afterward.
Alternatives include a local independent agent, a carrier’s own website, or another comparison marketplace. The distinctive argument here is the mortgage connection: Matic arrives through an institution already involved in the customer’s financial life. That gives its insurance offer context and a reason to be considered.
The phone still had to ring
Distribution also creates service work. A Retell AI case study describes unreliable outsourced after-hours coverage and agents spending time on unanswered calls. Matic began with automated intake and callbacks, then expanded to scheduled appointment calls and qualification.
The initial integration took one to two months. Retell reports that an A/B test found better answer rates when automation called at the scheduled minute. Intake fell from roughly nine minutes to six, with humans retained for advisory work. These are vendor-reported results, rather than an independent audit.
The useful lesson is specific: begin with a bounded task, test it, and keep reviewing calls. That approach depends on reliable handoffs and quality control. Matic’s workplace pitch also makes room for personality, inviting employees to “bring their weird.”
Buying the next chapter
Expansion has required capital. Matic’s 2023 financing combined $17 million of equity with $3 million of additional credit. Vistara Growth supplied $30 million in January 2025 to support partnerships and technology. Those amounts describe financing, not the cost of building any individual integration.
In June 2026, Matic announced a minority investment from Primus Capital and the acquisition of Policygenius’ property and casualty portfolio, including nearly 30,000 policies. Existing policyholders add a different kind of growth opportunity: relationships to service and retain, alongside new customers reached through partners.
More choice still needs somewhere to go
The market sets limits on the model. In its August 2026 report, Matic found slower premium growth and more available quotes. Its data still showed double-digit increases in some states. A better shopping experience depends on insurers willing to offer suitable coverage.
For a homeowner, the practical use is straightforward: compare premiums alongside coverage, deductibles, and exclusions, and ask questions before switching. For a founder, the more portable idea is timing. Find a task people already have to complete, then remove the detour. Matic’s bet is that insurance becomes easier to buy when it appears at a moment that makes sense.