Make the next email matter.

Someone has just handed a store an email address. For a few seconds, the relationship is wonderfully uncomplicated. The shopper wants something: a discount, a useful idea, perhaps a reason to trust an unfamiliar brand. The store wants a sale. What arrives next reveals whether anybody has thought about the space between those two desires.

That space is where Marketer Tips earns its keep. Its LinkedIn page sends readers directly to Dimond’s newsletter. Around that connection sits a collection of guides, examples, tools, and paid learning. The public feed ranges across persuasion, copywriting, and the familiar indignities of marketing work. The website gets more specific: welcome messages, abandoned checkouts, subscriber preferences, the mechanics of another purchase.

Four emails. One unfinished decision.

Consider Dimond’s welcome guide for people who have subscribed without buying. Email one arrives immediately. It introduces the brand and supplies the offer, if one was promised. Email two explains the brand’s story and benefits. Email three supplies social proof and popular products. Email four brings the subscriber into the community.

The interesting detail is the exit. Later messages are conditional on the person still not having converted. Someone who bought yesterday has moved into a different relationship with the business. Sending that customer another first-purchase appeal exposes the machinery. A useful automation remembers what happened.

The suggested gaps are testable, too. The second message might follow the first by one or two days; the third comes later. These are starting points. A cereal buyer and someone weighing an expensive purchase have different questions and different clocks. The guide’s usefulness lies in making the decisions visible enough to change.

The tiny click that changes the brief

Another guide turns an email into a listening device. Dimond describes asking readers three questions and collecting responses from 144 people. Their answers became profile properties: business type, email provider, annual revenue. The same mechanism can capture product interests or preferred frequency.

This is personalization with something concrete underneath it. A customer clicks an apparel category; the stored preference can shape a later flow. The reader can copy the principle without copying the entire setup: ask a question whose answer will change what you send. Collecting another field is only useful when someone has a plan for using it.

“Never write copy from scratch”

Chase Dimond, copywriting frameworks guide

Dimond’s framework library supplies structures such as features, advantages, and benefits, alongside problem-agitate-solve. Their appeal is the relief of having somewhere to begin. A structure gives the writer a sequence of questions. The evidence, offer, and understanding of the customer still have to come from the business.

The bill behind “organic”

Dimond’s earlier experience offers a useful complication. In his account of growing travel publication The Discoverer, he reports reaching 500,000 subscribers in ten months in 2017. The channels included cold outreach, giveaways, social accounts, and ambassadors. He no longer claims an affiliation with that publication.

There was a bill. He describes spending about $10,000 buying Instagram accounts, plus months and thousands of dollars developing an acquisition tool. Travel rewards helped fund giveaway prizes. “Non-paid acquisition,” in this account, meant avoiding traditional media buying. It still consumed money, labor, and assets.

The portable lesson is experimentation before expansion. The project gathered approximately 115,000 subscribers during prelaunch and used early information to guide later choices. Its historical tactics belong to their historical conditions. Dimond himself notes that one automation tool subsequently disappeared.

In a 2024 REVIEWS.io interview, he connected his move toward opt-in ecommerce marketing to concerns about approaching privacy rules and cold outreach. His focus changed from acquiring large audiences to working with people who had chosen to hear from a brand. That distinction matters when reading the older growth story.

A free lesson, then a choice

The commercial model starts with attention. Dimond’s resources page reports more than 100,000 active newsletter subscribers and a three-times-weekly schedule covering email strategy and copywriting. Founders, agency owners, freelancers, and in-house marketers can begin with the free material and a live problem.

The linked Retention Vault costs $27 once and packages campaign ideas, real brand emails, welcome-flow material, copywriting frameworks, and community access. The $997 eCom Email Certified program, taught with Jimmy Kim, offers a longer path through video instruction and an assessment. Its published curriculum lists 13 modules and more than 175 lessons. Those are different purchases: a reference collection for work in progress, and structured training for building broader competence.

Published prices checked October 2026. Paid products are linked offerings in Dimond’s wider business.

Sponsors buy access to that specialist audience. Dimond’s sponsorship page names companies including Omnisend and Ahrefs. Brands wanting someone else to operate their email and SMS are directed to Structured, his separate agency. The client-revenue figures used to establish his experience belong to that agency work; they should not be mistaken for this publisher’s sales.

Bring a problem, leave with a test

Marketer Tips occupies the territory between general marketing inspiration and software documentation. Platform help explains the controls. This material spends more time on the reason for pulling them. Its campaign guide, for instance, pairs ideas with intended segments and discusses trying campaigns with a small group of brands before extending them where relevant.

There are limits to what an example can settle. Dimond’s deliverability guide describes a brand reassured by good open rates while overlooking inbox placement. It encourages checking complaints, bounces, and sender reputation. A subject line cannot rescue a message the customer never sees. Likewise, a handsome example cannot establish what caused another store’s sales.

The sensible way in is small. Examine the first email a new subscriber receives. Check the promise, the audience, and the next step. Change one decision and measure what follows. The next send becomes a chance to learn something about a person who has already said hello.