The company that turns "trust me, it's worth it" into a number your customer can actually see.
Here is a problem that every B2B company has and almost none solves well: your product is worth more than the customer is willing to pay for it. Not because the customer is cheap, but because nobody has done the arithmetic. The seller says it's worth it. The buyer nods, then asks for a discount. LeveragePoint exists to do the arithmetic.
The company spun out of Monitor Group's Strategic Pricing practice in January 2009, which is a fancy way of saying it started as consultants who got tired of watching their best work die in spreadsheets. The intellectual furniture comes from The Strategy and Tactics of Pricing, the Tom Nagle book that pricing people quote the way other people quote scripture. The founders took the framework in that book - Economic Value Estimation, the idea that you can calculate what a differentiated product is objectively worth to a specific buyer - and they turned it into cloud software.
That is a genuinely useful thing to do. A consultant builds you a value model, hands you a 40-tab Excel file, and leaves. Six months later nobody remembers which cell drives which number, the sales team never opens it, and you are back to selling on price. LeveragePoint's bet is that the model should be a living, shareable, interactive thing that a salesperson can pull up in front of a customer and change in real time, using the customer's own numbers. Less spreadsheet-as-heirloom, more calculator-as-conversation.
The pitch fits on a bumper sticker: create value propositions, communicate them, capture the value in price. In practice that means the platform lets product, pricing, marketing, and sales teams build a shared value story - the specific dollars a buyer saves or earns - and then hands sales an interactive version to present.
The reported results are the kind of numbers that make a CFO sit up: customers cite 5-15% higher close rates at 5-25% higher prices, with some pointing to meaningfully shorter sales cycles. Those are self-reported, so treat them as directional. But the mechanism is sound - when you replace "it pays for itself" with a live model built on the buyer's data, the conversation changes.
The clever move is upstream. With Value Campaigns, launched in 2023, marketing can put a tailored ROI builder on the website so prospects assemble their own business case before a salesperson ever calls. A lead that arrives carrying its own math is a warm lead.
The core cloud platform for building interactive value propositions and Economic Value Estimation (EVE) models, presented live using the customer's own inputs.
A value-marketing layer that lets prospects tailor their own ROI stories online - generating higher-quality leads and customer-specific business cases at scale.
Tools to calculate and visualize differentiated value across segments and offers, feeding pricing, segmentation, and offer-design decisions.
AI-assisted generation of solution-specific value propositions - drivers, financial logic, and visuals - drafted in minutes rather than weeks.
LeveragePoint launches out of Monitor Group's Strategic Pricing practice, built on the EVE framework from The Strategy and Tactics of Pricing.
Roughly $710K in total reported funding - modest by design. The company stays privately owned and focused on sustainable growth rather than a venture-scale sprint.
Founding product leader Aaron Miller rejoins to direct product design, development, and customer success.
A value-marketing add-on ships, moving value selling upstream to the earliest customer touchpoints on the web.
The company leans into AI-assisted value proposition creation, promising drafts in minutes.
Economics PhD from MIT, 12 years in investment banking at Goldman Sachs and UBS, then CFO roles across pharma and IT before founding the company.
Founding employee who rejoined in 2019; formerly at Forrester Research. Directs product design, development, and customer success.
30+ years in tech, financial services, and SaaS sales, including two companies led to exits.
Oversees platform development, with prior roles across e-commerce, healthcare, and cybersecurity.
CPA and former public-company controller with audit-manager experience at Deloitte & Touche.
A small, senior team anchoring an entire enterprise-software category out of Newton, Massachusetts.
LeveragePoint's natural customer sells a differentiated, higher-priced offering into a skeptical B2B buyer. That describes a lot of the economy: specialty chemicals, industrial manufacturing, high technology, healthcare, and software & services. If your product is genuinely better and priced accordingly, you have a value-communication problem - and that is exactly the problem the platform is built for.
The competitive set includes other value-selling and enablement tools - names like Ecosystems, Mediafly, DecisionLink, and Cuvama - plus the incumbent that never goes away: a spreadsheet and a slide deck. LeveragePoint's edge is age and depth in one specific idea rather than breadth.
Note: performance figures (win-rate and price uplift) are company-reported and approximate. Funding total is as publicly recorded and may be incomplete.