Breaking
ipaymy lets Singaporeans pay rent, payroll and taxes on a credit card MAS-licensed Major Payment Institution Live in Singapore, Malaysia, Hong Kong & Australia Fetch invoicing platform launched Jan 2024 Up to 55 days interest-free cash flow Cross-border to 190+ countries, 130+ currencies Backed by BEENEXT & DG Daiwa Ventures ipaymy lets Singaporeans pay rent, payroll and taxes on a credit card MAS-licensed Major Payment Institution Live in Singapore, Malaysia, Hong Kong & Australia Fetch invoicing platform launched Jan 2024 Up to 55 days interest-free cash flow Cross-border to 190+ countries, 130+ currencies Backed by BEENEXT & DG Daiwa Ventures
Company Dossier — Fintech · Payments · Singapore

ipaymy.

The Singapore fintech that lets you pay the bills cards were never meant to touch - rent, salaries, taxes and supplier invoices - and get rewarded for it.

Founded 2016 · Headquartered in Singapore · ipaymy.com

ipaymy company logo
THE MARK. The ipaymy wordmark, as it appears across the company's four Asian markets. Since 2016, the brand has stood for a single idea - make every card payment frictionless, even where cards aren't accepted.
CategoryFintech / Payments
Founded2016
HQSingapore
MarketsSG · MY · HK · AU
RegulatorMAS Licensed
Funding~US$5.5M
The Dispatch

Turning unavoidable bills into flexible money

There is a problem almost every business and household knows but rarely names: the biggest, most predictable payments - rent, payroll, taxes, supplier invoices - are exactly the ones that won't take a credit card. ipaymy was built to close that gap.

Founded in Singapore in 2016, ipaymy is a payments platform with a deceptively simple pitch. Charge a bill to your existing credit card, and ipaymy routes the money to the recipient by bank transfer on the other side. The landlord, the tax office, the overseas supplier - none of them need to accept cards or change how they operate. They simply receive the funds, often as soon as the next business day.

For the payer, three things happen at once. Cash that would have left the account immediately can now sit for up to 55 days of interest-free credit, easing the perennial squeeze on working capital. The expense earns whatever points, miles or cashback the card offers, so routine costs become a source of rewards. And recurring payments can be scheduled once and forgotten.

What began as a consumer convenience - a way to pay rent on a card - has grown into a broader payments business spanning personal expenses, small-business operations, B2B supplier settlement and cross-border transfers. The company now operates across Singapore, Malaysia, Hong Kong and Australia, and is licensed by the Monetary Authority of Singapore as a Major Payment Institution.

The mechanic is old-fashioned in the best sense: ipaymy doesn't ask the world to adopt a new behaviour. It meets people at the transactions they already dread and quietly removes the friction.

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Days interest-free credit
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Active markets
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Countries reachable
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Currencies supported
Who It Serves

The cash-flow gap that built a company

ipaymy's users fall into two broad camps. On one side are individuals - most visibly, tenants who want to pay rent by card to earn miles or smooth a tight month. On the other are small and medium businesses, the core of the company's focus, using the platform to pay salaries, suppliers, taxes and invoices while stretching their days-payable and banking rewards on spend they can't avoid.

Co-founder Chrystie Dao-Szabo spent 22 years in international banking watching clients wrestle with the same problem - money arriving late and leaving early. Cash flow, not ambition, is what most often breaks a small business. ipaymy's entire product line is an answer to that timing problem.

“Every card payment is frictionless for everyone.”
ipaymy — company vision
Products & Services

Five ways to pay and be paid

Core · 2016

Pay

Pay rent, salaries, invoices, supplier bills and taxes with an existing credit card - even where cards aren't accepted - to free up cash and earn rewards.

Launched 2024

Fetch

Automated invoicing and receivables for SMEs: create, send and track invoices with reminders and late-fee notices, accepting cards, transfers, cash or crypto.

B2B

Business Payments

Pay non-card-accepting suppliers with commercial cards, unlocking working capital and up to 55 days of interest-free credit.

Cross-border

International Payments

Reach overseas suppliers and service providers across 190+ countries and 130+ currencies using a credit card, at lower fees.

Enterprise

Enterprise Solutions

Tailored card-payment and receivables solutions for larger organisations with more complex needs.

The Market

Where ipaymy sits - and how it differs

In its home market, ipaymy competes with a small cluster of card-payment routers - CardUp, RentHero and Rently among them - plus traditional bank GIRO and transfer methods. Like its peers, ipaymy takes card details, charges a percentage fee, and forwards the money, sitting outside the transaction itself.

What distinguishes it is breadth. Where rivals often specialise in a single use case such as rent, ipaymy spans personal, SME, B2B and cross-border payments, layers on the Fetch receivables platform, and operates as a regulated Major Payment Institution across four markets. In fintech, that boring compliance moat is often what separates the platforms that scale from the ones that don't.

Illustrative: rent-payment routing fees in Singapore (publicly reported ranges)
Rently (eGIRO)
~0%
RentHero
~1.75%
ipaymy / CardUp
~2.6-2.9%
Figures are approximate, drawn from public comparison sources and subject to change. ipaymy's value is the access and rewards it unlocks, not the lowest headline fee.
The Engine

Business model & expertise

The model is straightforward. ipaymy charges a percentage processing fee on each card payment routed through the platform - typically in the region of 2 to 3 percent. Users accept the fee in exchange for what they get back: interest-free credit, deferred cash outflow, and card rewards on spend that could not otherwise touch a card. Revenue scales with payment volume across every segment the company serves.

The expertise behind it is notable. CEO Olivia Leong arrived from the top of the card industry - she led B2B payment solutions for Asia Pacific at Visa and held product and acquisition roles at American Express. Founder Ethan Dobson, now Executive Chairman, brought 15+ years in early-stage tech. That pairing - deep card-network fluency plus startup pragmatism - shapes a company that understands both the rails it rides and the customers it serves.

“Pay and be paid with credit cards - improving cash flow and unlocking rewarding opportunities.”
ipaymy — company mission
The Record

A timeline

2016

ipaymy is founded in Singapore

Ethan Dobson and co-founders launch a platform to let people pay non-card expenses with a credit card.

2020

Early funding fuels growth

The company raises early-stage capital as it builds out its payments platform across Asia.

2022

Series A round closes

ipaymy raises roughly US$3.65M with backing from BEENEXT and DG Daiwa Ventures, reported at a ~US$25M post-money valuation.

2024

Fetch launches

ipaymy debuts an automated invoicing and receivables platform for SMEs, adding support for card, transfer and crypto payments.

2025

Olivia Leong leads as CEO

The former Visa and American Express executive steers growth, partnerships and expansion across four markets.

Notes From The Margin

Four things worth knowing

Taxes on a card

ipaymy lets Singaporeans put their rent and even their taxes on a credit card - and earn miles for it.

From Visa to founder-land

CEO Olivia Leong ran B2B payment solutions across Asia Pacific at Visa before joining the startup side.

A banker's frustration

Co-founder Chrystie Dao-Szabo's 22 years in banking - watching clients battle cash flow - inspired the mission.

It chases late payers

Fetch will nudge your slow-paying clients for you, with automated reminders and late-fee notices.

Questions

Frequently asked

What does ipaymy do?
It lets individuals and businesses pay expenses like rent, salaries, taxes and supplier invoices with a credit card - even when the recipient doesn't accept cards - then routes the money to them, so users free up cash flow and earn card rewards.
Which countries does ipaymy operate in?
Singapore, Malaysia, Hong Kong and Australia, with cross-border payments reaching 190+ countries and 130+ currencies.
Is ipaymy regulated?
Yes. ipaymy is licensed and regulated by the Monetary Authority of Singapore as a Major Payment Institution.
How does ipaymy make money?
It charges a percentage processing fee on each card payment made through the platform; users pay the fee in exchange for cash-flow benefits, interest-free credit and card rewards.
What is Fetch?
Fetch is ipaymy's automated invoicing and accounts-receivable tool for SMEs, letting businesses create, send and track invoices with automated reminders and late-fee notices, and accept cards, bank transfer, cash or crypto.

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