The company that shrank a pawnshop, an assay lab and a cashier into a single steel box - and taught it to buy your gold.
Walk into a pawnshop with an old gold chain and you begin a small ritual: the counter, the loupe, the haggle, and the quiet suspicion that you left money on the table. GOLDEX GLOBAL was built to delete that ritual. The company makes what it calls the world's first mass-produced ATM for gold - a self-service terminal that weighs, x-rays and prices your jewellery, then pays you, usually to a bank card, in about five minutes.
The premise is almost boring in its practicality, which is the point. There is a staggering amount of gold already sitting in the world's drawers - roughly 96,000 tons of jewellery, by the company's estimate - and only a sliver of it, around 1.77%, ever gets recycled. GOLDEX reframes that stockpile as an "intracity mine": the ore is already here, distributed across households, waiting for an easy way out. The Goldomat is that way out.
Behind the simplicity is genuinely hard engineering. Each unit is wrapped in 3mm steel, carries a double vault, and is watched by video monitoring and an alarm. Inside, the appraisal runs three ways at once - an x-ray spectral assay to read composition, air-and-water (hydrostatic) weighing, and a density measurement - so that no single method has to be trusted alone. The result, the company says, is a verified purity reading in roughly three minutes, with none of the destructive testing that scrap buyers traditionally rely on. Your ring goes in whole and comes back out whole, whether you sell it or not.
My passion is gold. My vision - a Gold Exchange Robot: a gold ATM to buy, sell and pawn gold items.
GOLDEX's pitch is less about inventing a new market than about removing friction from a very old one. The company targets three problems at once: the trust gap in cash-for-gold transactions, where customers can't verify they're being paid fairly; the cost and labour of running a staffed gold counter with a trained appraiser; and the accessibility problem, where selling or buying physical gold means finding a shop, in hours, with a person behind the glass.
Multi-stage assay quotes a price from live market rates. Money lands on a bank card in minutes - no negotiation, no melting, no waiting on a human.
The machine is the appraiser, cashier and vault in one. A ~1 m² footprint in high-traffic locations with a stated payback near 14 months.
By making resale effortless, GOLDEX aims to move the 98% of jewellery that never gets recycled back into circulation.
A vending line dispenses encapsulated investment bars and coins - buying gold becomes as simple as buying a snack.
Place jewellery, coins or scrap into the terminal.
X-ray spectrometry, hydrostatic weighing and density check run together.
Purity confirmed in ~3 minutes; a price is set from live gold rates.
Accept and funds hit your bank card; metal is stored in the double vault.
Illustrative. Figures cited by GOLDEX GLOBAL to frame the size of the untapped resale market.
Buys, sells and pledges gold and silver - evaluating old jewellery and investment metal, then paying customers on the spot.
Purchase, sale, credit against, and temporary secure storage of gold products in an automated terminal.
Dispenses investment gold in bars and coins, sealed in protective capsules.
Network management - remote control, monitoring, business tools and API integration for terminal fleets.
A platform to trade, store and tokenize physical gold - bridging metal and digital finance.
Patent protection plus EAEU and CE certificates underpin cross-border deployment.
The revenue logic mirrors a gold dealer's, minus the staff. GOLDEX earns on the spread between the buy and sell price of metal, on service and storage fees, on sales of investment bars and coins, and on software and licensing for operators running its network. Machines are sold and deployed to partners - pawnshops, jewellers, banks, retailers - and also run directly, with a licensing and joint-venture model designed for fast geographic spread.
That places GOLDEX at an unusual intersection. Its direct rivals are the analogue incumbents: traditional pawnshops, cash-for-gold chains and jewellers' buy-back counters, all of which depend on human appraisers and storefront hours. Its ambition, though, points at the digital-gold and tokenization set - the platforms trying to make bullion tradable online. GOLDEX's wager is that owning the physical on-ramp, the box people actually feed their gold into, is the defensible position that pure-software competitors can't easily copy.
We are creating a seamless interface between physical precious metals and digital finance.
The venture that becomes GOLDEX begins as Custody Bot, built around automated custody of valuables.
Goldomat and ATM-Pawnshop lines harden into a mass-producible "gold exchange robot," with patent, EAEU and CE certification.
Strategic alliance with Eco Bright Future to deploy kiosks and a tokenization platform across the UAE and wider Gulf.
GOLDEX pursues a ~$12M Series A to scale across the US, EU, MENA and Latin America.
It builds and operates robotic self-service terminals that automatically assay, buy, sell, pawn and store gold and silver - and also sell investment bars and coins.
It uses a non-destructive, multi-stage process - x-ray spectral assay, hydrostatic (air-and-water) weighing and density measurement - to confirm purity in about three minutes, then quotes a price from live market rates.
The terminal appraises items in roughly three to five minutes and pays the customer directly, typically to a bank card.
GOLDEX GLOBAL is headquartered in Singapore, with research and operational roots in Almaty, Kazakhstan, and expansion underway in the Middle East.
Dmitry Plushevsky is the CEO and co-founder of GOLDEX GLOBAL.