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HReasily named Xero's Asia Small Business App of the Year 2025 Cloud HR live across Singapore, Malaysia, Indonesia, Thailand, Hong Kong & Philippines US$5M raised from Envy Capital, a client-turned-investor Seven HR modules, from payroll to facial-recognition clock-in Reported US$100M+ valuation HReasily named Xero's Asia Small Business App of the Year 2025 Cloud HR live across Singapore, Malaysia, Indonesia, Thailand, Hong Kong & Philippines US$5M raised from Envy Capital, a client-turned-investor Seven HR modules, from payroll to facial-recognition clock-in Reported US$100M+ valuation
Company Profile · HR Technology · Singapore

HReasily
Payroll, minus the paperwork.

A Singapore-born cloud platform that folds payroll, leave, claims, staff records and time-attendance into one app - and handles the local tax rules of six Asian markets so growing businesses don't have to.

Founded 2015 HQ: Singapore 6 Markets B2B SaaS ~66 Employees
HReasily logo
THE MARK. HReasily's wordmark - the identity behind thousands of monthly payroll runs across Southeast Asia. Photographed as filed on the company's own platform.
The Dispatch

The quiet software that makes payday work

Most small businesses in Southeast Asia never hire an HR department. They have a founder doing payroll at midnight. HReasily was built for exactly that person.

Payroll is the one thing a company cannot get wrong. Pay people late, or pay them incorrectly, and the trust that holds a small team together starts to leak. Yet for the millions of small and mid-sized businesses across Southeast Asia, running payroll has long meant a stack of spreadsheets, a shoebox of receipts, and a working knowledge of tax acronyms that change from one border to the next.

HReasily, founded in Singapore in 2015, set out to absorb that grind into software. The platform bundles the full lifecycle of workforce administration - payroll, leave, claims, employee records and time-attendance - into a single cloud system reachable from a browser or a phone. Its promise is deliberately modest and, for its customers, deeply practical: automate the boring, high-stakes work so people can get back to the human work.

What separates HReasily from a generic HR app is where it points its attention. Its quiet superpower is not a slick dashboard. It is compliance. The platform knows CPF and IRAS in Singapore, EPF, SOCSO, EIS and PCB in Malaysia, and the equivalent statutory rules across the other markets it serves. For a business owner, that alphabet soup is a minefield of potential fines. HReasily turns it into a calculation that happens automatically in the background.

2015
Founded
6
Asian markets
7
HR modules
US$6.69M
Total raised

"We are more than just a platform - we are your HR management team."

— HReasily, company positioning
What it does · Who it serves

Built for the founder, not the procurement team

The problem it solves

Growing companies hit a wall: HR admin scales faster than the team can handle, and expanding into a new country means learning a whole new rulebook.

  • Manual payroll prone to costly errors
  • Paper leave and claims that stall approvals
  • Statutory filings that differ in every market
  • No single source of truth for employee data

Who uses it

Small and mid-sized businesses and regionally-expanding companies across Southeast Asia - the segment too small for enterprise HR suites but too complex for spreadsheets.

  • SMEs running lean without an HR department
  • Multi-country businesses needing local compliance
  • Shift and frontline workforces (retail, F&B, services)
  • Accountants and outsourcers managing client payroll
Products & Services

Seven modules, one login

HReasily grew from two modules to seven - not by chasing a roadmap, but by watching what customers still refused to stop doing by hand.

Core

PAYROLLeasily

Automated payroll with itemized digital payslips and local statutory calculations built in.

Time off

LEAVEeasily

Paperless leave: configurable types, live balances, and two-tap apply-and-approve workflows.

Expenses

CLAIMeasily

Expense claims with multi-receipt and multi-currency support, submitted and approved digitally.

People

STAFFeasily

A centralized employee database holding detailed staff records and documents.

Attendance

TIMEeasily

Time and attendance with facial-recognition clock-in, shift and roster management.

Mobile

Employee App

iOS and Android self-service for payslips, leave and clock-in, anytime, anywhere.

Plans, three tiers

Classic streamlines SME payroll. Pro adds advanced workflows and integrations. Plus covers the full journey from recruiting through payroll.

The business model

B2B SaaS. HReasily earns recurring subscription fees per company and per employee across its tiers and add-on modules, reinforced by an ecosystem of accounting, banking and outsourcing integrations.

Where it operates

One platform, six markets

Expanding into a new Southeast Asian country used to mean hiring a local HR consultant. HReasily turned that into a settings toggle - localization is a moat competitors underestimate.

Statutory coverage across HReasily's markets

Singapore
Malaysia
Indonesia
Thailand
Hong Kong
Philippines

Illustrative depth of local statutory support by market. HReasily automates payroll-tax rules including CPF, IRAS, EPF, SOCSO, EIS and PCB.

How it's different

The edge is in the details

Compliance-first, not feature-first

Where rivals compete on module count, HReasily competes on getting the statutory maths right in every market. That reliability is what keeps SMEs from switching.

Mobile and frictionless

Clock in with your face, apply for leave in two taps, check a payslip on your phone. HReasily bet that friction, not features, was the enemy of adoption.

Integrated into the stack

Connections to Xero, QuickBooks, Stripe and Workato close the loop from HR data to accounting and payments - so payroll doesn't live on an island.

Regional by design

Built from Singapore for Southeast Asia's specifics, not a Western product bolted onto the region. Local rules are the starting point, not an afterthought.

Alternatives include Swingvy, Talenox, JustLogin, Info-Tech and Darwinbox, plus global players like Deel.

The story so far

From a Singapore startup to regional infrastructure

2015

Founded in Singapore

Pascal Henry and co-founders launch a cloud HR platform, starting with payroll and leave.

2016

Claims and staff records added

CLAIMeasily and STAFFeasily broaden the suite beyond payroll.

2017

Facial-recognition attendance

TIMEeasily launches with face clock-in and roster management.

2018

Seed funding

A seven-figure round co-led by Mazars Group and Zino Ventures fuels regional growth.

2019

US$5M from Envy Capital

A client-turned-investor backs HReasily at a reported valuation above US$100M.

2023

Leadership transition

Co-founder Pascal Henry departs as Group CEO; Rajesh Nair leads the company.

2025

Xero Asia App of the Year

HReasily named Xero's Asia Small Business App of the Year.

Worth knowing

Details that amuse and inform

Fun facts

  • Investor Envy Capital was a customer first - it invested after using the product.
  • Every module name is a pun: PAYROLLeasily, LEAVEeasily, CLAIMeasily, STAFFeasily, TIMEeasily.
  • Employees can clock in with facial recognition instead of a punch card.
  • The platform quietly automates the tax alphabet of six countries: CPF, IRAS, EPF, SOCSO, EIS and PCB.

Backers & partners

Investors: Envy Capital, Mazars Group, Zino Ventures, Newstead Technologies, Nest Corp.

Integrations & partners: Xero, QuickBooks, Stripe, Workato, plus banking and insurance partners including UOB, CIMB, Aspire, Visa and Prudential.

Frequently asked

The short answers

What does HReasily do?

HReasily is a cloud-based HR and payroll platform that lets businesses automate payroll, leave, claims, staff records and time-attendance in one system, with local statutory compliance built in.

Which countries does HReasily support?

It operates across six Asian markets: Singapore, Malaysia, Indonesia, Thailand, Hong Kong and the Philippines.

Who founded HReasily and who runs it now?

It was founded in 2015 by Pascal Henry and co-founders. Henry led as Group CEO until 2023; Rajesh Nair is CEO of the company.

How much funding has HReasily raised?

A seven-figure seed round in 2018 and a US$5M investment from Envy Capital in 2019, at a reported valuation of over US$100 million.

Who is HReasily for?

Primarily small and mid-sized businesses and growing regional companies in Southeast Asia that need affordable, compliant HR and payroll without a large HR department.

Go deeper

Links & watch

▶ Founder interview: Pascal Henry on The Jay Kim Show ▶ HReasily product demos on YouTube
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