A Singapore-born cloud platform that folds payroll, leave, claims, staff records and time-attendance into one app - and handles the local tax rules of six Asian markets so growing businesses don't have to.
Most small businesses in Southeast Asia never hire an HR department. They have a founder doing payroll at midnight. HReasily was built for exactly that person.
Payroll is the one thing a company cannot get wrong. Pay people late, or pay them incorrectly, and the trust that holds a small team together starts to leak. Yet for the millions of small and mid-sized businesses across Southeast Asia, running payroll has long meant a stack of spreadsheets, a shoebox of receipts, and a working knowledge of tax acronyms that change from one border to the next.
HReasily, founded in Singapore in 2015, set out to absorb that grind into software. The platform bundles the full lifecycle of workforce administration - payroll, leave, claims, employee records and time-attendance - into a single cloud system reachable from a browser or a phone. Its promise is deliberately modest and, for its customers, deeply practical: automate the boring, high-stakes work so people can get back to the human work.
What separates HReasily from a generic HR app is where it points its attention. Its quiet superpower is not a slick dashboard. It is compliance. The platform knows CPF and IRAS in Singapore, EPF, SOCSO, EIS and PCB in Malaysia, and the equivalent statutory rules across the other markets it serves. For a business owner, that alphabet soup is a minefield of potential fines. HReasily turns it into a calculation that happens automatically in the background.
"We are more than just a platform - we are your HR management team."
Growing companies hit a wall: HR admin scales faster than the team can handle, and expanding into a new country means learning a whole new rulebook.
Small and mid-sized businesses and regionally-expanding companies across Southeast Asia - the segment too small for enterprise HR suites but too complex for spreadsheets.
HReasily grew from two modules to seven - not by chasing a roadmap, but by watching what customers still refused to stop doing by hand.
Automated payroll with itemized digital payslips and local statutory calculations built in.
Paperless leave: configurable types, live balances, and two-tap apply-and-approve workflows.
Expense claims with multi-receipt and multi-currency support, submitted and approved digitally.
A centralized employee database holding detailed staff records and documents.
Time and attendance with facial-recognition clock-in, shift and roster management.
iOS and Android self-service for payslips, leave and clock-in, anytime, anywhere.
Classic streamlines SME payroll. Pro adds advanced workflows and integrations. Plus covers the full journey from recruiting through payroll.
B2B SaaS. HReasily earns recurring subscription fees per company and per employee across its tiers and add-on modules, reinforced by an ecosystem of accounting, banking and outsourcing integrations.
Expanding into a new Southeast Asian country used to mean hiring a local HR consultant. HReasily turned that into a settings toggle - localization is a moat competitors underestimate.
Illustrative depth of local statutory support by market. HReasily automates payroll-tax rules including CPF, IRAS, EPF, SOCSO, EIS and PCB.
Where rivals compete on module count, HReasily competes on getting the statutory maths right in every market. That reliability is what keeps SMEs from switching.
Clock in with your face, apply for leave in two taps, check a payslip on your phone. HReasily bet that friction, not features, was the enemy of adoption.
Connections to Xero, QuickBooks, Stripe and Workato close the loop from HR data to accounting and payments - so payroll doesn't live on an island.
Built from Singapore for Southeast Asia's specifics, not a Western product bolted onto the region. Local rules are the starting point, not an afterthought.
Alternatives include Swingvy, Talenox, JustLogin, Info-Tech and Darwinbox, plus global players like Deel.
Pascal Henry and co-founders launch a cloud HR platform, starting with payroll and leave.
CLAIMeasily and STAFFeasily broaden the suite beyond payroll.
TIMEeasily launches with face clock-in and roster management.
A seven-figure round co-led by Mazars Group and Zino Ventures fuels regional growth.
A client-turned-investor backs HReasily at a reported valuation above US$100M.
Co-founder Pascal Henry departs as Group CEO; Rajesh Nair leads the company.
HReasily named Xero's Asia Small Business App of the Year.
Investors: Envy Capital, Mazars Group, Zino Ventures, Newstead Technologies, Nest Corp.
Integrations & partners: Xero, QuickBooks, Stripe, Workato, plus banking and insurance partners including UOB, CIMB, Aspire, Visa and Prudential.
HReasily is a cloud-based HR and payroll platform that lets businesses automate payroll, leave, claims, staff records and time-attendance in one system, with local statutory compliance built in.
It operates across six Asian markets: Singapore, Malaysia, Indonesia, Thailand, Hong Kong and the Philippines.
It was founded in 2015 by Pascal Henry and co-founders. Henry led as Group CEO until 2023; Rajesh Nair is CEO of the company.
A seven-figure seed round in 2018 and a US$5M investment from Envy Capital in 2019, at a reported valuation of over US$100 million.
Primarily small and mid-sized businesses and growing regional companies in Southeast Asia that need affordable, compliant HR and payroll without a large HR department.