Company Profile • Agritech • Jakarta, Indonesia
Gokomodo.
Indonesia's leading agribusiness supply chain company - wiring farm inputs from plantation giants to village farmers through one digital-plus-physical network.
Indonesia's leading agribusiness supply chain company - wiring farm inputs from plantation giants to village farmers through one digital-plus-physical network.
Agriculture is Indonesia's second-largest contributor to GDP, and the market for agricultural procurement inputs - fertilizer, seeds, agrochemicals, equipment - is estimated at roughly US$30 billion. For years, much of that trade ran on phone calls, paper invoices, and informal middlemen. Gokomodo, founded in Jakarta in 2019, set out to move it online.
The company operates a business-to-business supply chain that sells and distributes agricultural inputs across two connected channels: a digital procurement and e-commerce platform, and a physical network of warehouses, kiosks and logistics. The digital side lets buyers source verified products at competitive prices with transparency and delivery tracking. The physical side makes sure the goods actually arrive - even in regions where internet coverage and formal distribution are thin.
That combination is the point. Gokomodo describes its model as pairing a strong digital platform with a strategic physical footprint, so it can serve customers ranging from billion-dollar palm oil plantations to individual smallholder farmers buying a few sacks of fertilizer at a village farm store.
Gokomodo's ecosystem spans more than 3,000 companies. At the top are large agribusiness corporates - names like Sinar Mas, First Resources, and Sampoerna Agro - that use the enterprise platform to run procurement at scale. At the other end are agricultural cooperatives (KUD), farm retail shops known as Toko Tani, and individual farmers who buy through the retail app.
By pooling the demand of smaller buyers, Gokomodo can extend something close to corporate buying power to farmers who would never command those prices alone. As co-founder William Pramana puts it, the aim is to support smallholders "by leveraging our buying power and infrastructure on their behalf."
Gokomodo stands out as an innovative solution to pressing supply chain problems in the agribusiness sector.
A corporate-scale e-procurement and supply chain tool that gives agribusiness enterprises verified sellers, competitive sourcing, transparency, and digital controls over their input purchasing.
An e-commerce app for farmers, Toko Tani stores and cooperatives to buy fertilizers, agrochemicals, equipment and supplies at competitive prices, closer to home.
A physical distribution network spanning multiple provinces - handling roughly 2% of national fertilizer distribution - with logistics support from partners such as Waresix.
Fertilizers, agrochemicals, agricultural equipment, oils and lubricants, batteries, electrical equipment and transportation supplies - the full input basket for a working farm.
Our dual approach ensures we can drive penetration even in areas where the digital infrastructure is still lacking.
The problem Gokomodo attacks is fragmentation. Indonesia's farm-input trade has long been opaque: prices vary widely, quality is inconsistent, and reaching farmers scattered across an archipelago of thousands of islands is genuinely hard. Corporates struggle with procurement transparency; smallholders struggle with access and fair pricing.
Many agritech startups answer that with an app and hope connectivity follows. Gokomodo's distinguishing bet is the opposite - it invests in physical distribution first. Real warehouses, kiosks and freight partnerships let it operate where digital infrastructure is weakest, which is often exactly where the supply chain is most broken.
That is also its edge against competitors. Purely digital marketplaces can list products but stumble on the last mile; traditional offline distributors have reach but little transparency. Gokomodo tries to hold both - a searchable, verified digital catalog on top of trucks that actually show up.
The company has leaned into this by expanding off Java, into regions other platforms underserve, building an online-and-offline presence rather than choosing one. It is an unglamorous strategy, and that is much of why it works.
In September 2022, Gokomodo announced a US$26 million (about Rp 387 billion) Series A round led by East Ventures. The round was oversubscribed - a signal of investor conviction that Indonesia's vast, largely offline farm-input market was ready to be digitized.
Samuel Tirtasaputra and William Pramana launch Gokomodo in Jakarta to digitize Indonesia's agribusiness supply chain.
The company pairs its digital platform with a physical distribution and logistics network to reach farmers directly.
The product catalog grows past 4,000 items as enterprise customers like Sinar Mas and Sampoerna Agro join.
East Ventures leads an oversubscribed round with eight co-investors; Gokomodo represents agritech at the B20 summit.
Gokomodo opens more physical kiosks and farm stores across provinces such as Lampung and West Java.
Continued catalog, agronomy content and distribution growth serving 3,000+ agribusinesses across Indonesia.
In the market, Gokomodo sits alongside a growing field of Indonesian and Southeast Asian agritech players - names like Eratani, Semaai, Elevarm and Crowde - as well as legacy offline fertilizer distributors. Its position is distinctive for how far it reaches into both ends of the chain at once: enterprise procurement and grassroots retail.
That breadth earned it a seat representing Indonesia's agritech sector at the B20 summit, and recognition from the World Intellectual Property Organization as a pioneer using intellectual property to stay ahead of copycats.
It sells and distributes agricultural inputs - fertilizers, agrochemicals, equipment and more - through a B2B digital procurement platform, a retail app, and a physical distribution network across Indonesia.
It was founded in 2019 by Samuel Tirtasaputra (CEO), a former agribusiness executive, and William Pramana (CTO), a serial tech entrepreneur.
A US$26 million Series A (about Rp 387 billion) in September 2022, led by East Ventures with participation from SMDV, Eight Capital, K3 Ventures, Triputra, Waresix, Indogen Capital, Sahabat Group and Sampoerna Financial.
Large agribusiness corporates such as Sinar Mas, First Resources and Sampoerna Agro, plus cooperatives, farm stores and individual smallholder farmers - an ecosystem of 3,000+ companies.
Its dual digital-plus-physical model: real warehouses, logistics and distribution points let it serve farmers even where digital infrastructure is weak, handling roughly 2% of national fertilizer distribution.