The employee-engagement platform that refuses to stop at the dashboard - turning continuous workforce feedback into decisions leaders actually make.
In most companies, the annual employee survey lands with a thud. HR runs it, a slide deck circulates, a chart gets nodded at in a meeting, and then the results settle into a shared drive where good intentions go quietly to sleep. EngageRocket, a Singapore-based HR technology company founded in 2016, was built on a stubborn objection to that ritual. Its founders - both veterans of the workplace-research firm Gallup - argued that engagement is not a once-a-year photograph but a live signal, and that the value of a survey lies almost entirely in what happens after the numbers arrive.
That conviction shaped the product. EngageRocket sells cloud software that gathers employee feedback across the full lifecycle - from a new hire's first week to a departing employee's exit interview - and layers artificial intelligence on top to surface patterns a human reader might miss. But the company is careful to position the technology as only half the offer. The other half is people-science advisory: consultants who sit with the data and tell a leader what to actually do about it.
That combination - software plus judgment - is the pitch, and it is also the company's answer to a crowded market. Culture Amp, Qualtrics, Microsoft's Glint and Workday's Peakon all sell employee-listening tools, many with deeper pockets. EngageRocket's counter-argument is regional depth and a refusal to end the transaction at the dashboard.
At its core, EngageRocket is an employee-experience measurement system. Companies use it to run engagement and pulse surveys, onboarding and exit checks, and 360-degree feedback for managers. Responses flow into dashboards that break results down by team, role, level and business unit, so a head of HR can see not just an overall score but where, specifically, morale is fraying.
The AI layer clusters open-text comments, flags emerging risks like burnout, and drafts recommended actions. The advisory layer - the people scientists - turns those recommendations into plans a manager can run on Monday morning.
The design reflects a specific critique of how employee listening usually fails. Annual surveys arrive too late to change anything; the response rate sags; and even when the data is good, line managers rarely know what to change. EngageRocket's answer is frequency and follow-through - lighter, more regular pulse checks that build a moving picture rather than a single frozen frame, and guidance attached to every result so the insight does not die on the slide.
The product names read like a career arc - and that is the point. EngageRocket maps the employee journey from the day someone joins to the day they leave, treating each stage as a moment worth measuring.
Engagement and lifecycle surveys - onboarding, pulse, engagement and exit - with AI-powered insights and recommended actions.
360-degree and multi-rater feedback for leadership development, using Johari Window analysis to surface managers' blind spots and hidden strengths.
Continuous performance management that aligns goals and connects people data to business outcomes across teams.
Consultants who pair the software with hands-on guidance, translating survey data into concrete action plans.
EngageRocket sells to HR and leadership teams at mid-to-large enterprises. The company reports use across 30-plus countries and more than 350,000 users, with a client roster that spans manufacturing, retail, banking and pharmaceuticals.
One concrete example: Toyota Laos used the platform to catch and reduce employee burnout early, turning a slow, invisible problem into something it could act on before losing good people.
Most organizations say their people are their greatest asset, then measure that asset with far less rigor than they apply to revenue. Employee dissatisfaction shows up late - in resignations, not dashboards - by which point it is expensive to fix.
EngageRocket's wager is that employee sentiment is a leading business signal. Measure it continuously, read it well, and retention stops being a mystery and starts being a metric you can move.
Many listening tools hand you a chart and wish you luck. EngageRocket's differentiation is the emphasis it places on the work that comes after - and on knowing the Asian enterprise market intimately. The bars below are an illustrative read of where the company puts its weight.
Illustrative emphasis, not a benchmarked comparison. Competitors include Culture Amp, Qualtrics EmployeeXM, Glint, Peakon, Lattice and Gallup.
EngageRocket was co-founded in 2016 by CheeTung Leong and Dorothy Yiu, who between them had led Gallup's Southeast Asia region and its regional operations. They left the consulting world to rebuild that expertise as software for Asia's enterprises.
EngageRocket runs a B2B SaaS model: enterprises license the platform on annual contracts scaled by headcount, frequently bundled with people-science advisory services. Its expertise is a hybrid of two disciplines that rarely share a roof - workplace psychology and analytics software.
That blend is also its defensibility. The real asset is not any single feature but a decade of accumulated understanding, drawn from tens of millions of anonymous responses, about what makes people stay, leave and do their best work.
Leong and Yiu launch the platform, aiming to make engagement continuous rather than annual.
Early funding accelerates product development and local scaling.
Named among Singapore's 20 hottest startups; expands regionally.
The platform moves beyond surveys into leadership development.
Capital fuels people-analytics expansion across Southeast Asia.
Collaboration to measure the business impact of diversity hiring.
IMDA recognition; platform reports 66M+ responses across 30+ countries.
EngageRocket sits in the employee-experience corner of HR tech, a category the big platforms have rushed into. Rather than compete on scale, it has planted itself in Singapore and gone deep into one region's workplaces - describing itself as Southeast Asia's first venture-backed HR tech startup.
The bet is that knowing your market better than a competitor flying in from abroad is a moat of its own. For enterprises across Asia weighing a listening tool, EngageRocket offers a proposition that is less about the biggest feature list and more about the follow-through: the recommendation, the advisory call, and the local context behind both.
That regional focus has shaped its funding story too. The company raised modest, disciplined rounds - an angel raise in 2017, a US$640,000 seed led by SeedPlus in 2018, and a roughly US$3M Series A led by Qualgro in early 2020, joined by existing backers SeedPlus and Found. The timing was notable: the Series A closed just as the pandemic pushed remote work, and with it the question of how to read a workforce you can no longer see, to the top of every HR agenda. Demand for continuous, digital employee listening was suddenly not a nice-to-have but a survival tool for managers running distributed teams.
Recognition has followed the funding. EngageRocket was named among Singapore's 20 hottest startups as early as 2018, and in 2024 co-founder Dorothy Yiu was recognized by Singapore's Infocomm Media Development Authority as one of its SG Digital Leaders. For a company that competes against far larger names, the credibility of being an early, home-grown category-builder in Asia is part of the story it tells customers - and a reminder that in enterprise software, trust and proximity often matter as much as raw scale.
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It provides a cloud HR platform for engagement surveys, 360-degree feedback and performance management, pairing AI-driven analytics with people-science advisory so companies can act on employee feedback.
It was founded in 2016 in Singapore by CheeTung Leong and Dorothy Yiu, both former Gallup leaders.
Mid-to-large enterprises across 30+ countries, including Toyota, Sephora, Nikon, Epson, Meiji and CGS-CIMB, with a reported 350,000+ users.
Around US$3.1M total: an angel round (S$450K), a US$640K seed led by SeedPlus, and a 2020 Series A of roughly US$3M led by Qualgro.
Rather than stopping at a dashboard, it adds recommended actions and hands-on people-science advisory, with deep focus on the Asian enterprise market.