The operating system for America's independent waste haulers - order, dispatch, drive, bill and analyze from a single login. Built by a fourth-generation hauler who got tired of the clipboard.
Waste is one of the largest, oldest and least glamorous industries in the American economy. Trash gets picked up every day in every town, roll-off dumpsters land on driveways, and containers cycle through transfer stations - a business often estimated in the trillion-dollar range. Yet for the tens of thousands of independent haulers who keep it moving, much of the back office still runs on paper tickets, whiteboards and phone calls. CurbWaste, a New York company founded around 2020, was built to change that.
The company sells a single cloud platform that folds the disconnected pieces of a hauling operation - order intake, online ordering, real-time dispatch, a driver mobile app, inventory and asset tracking, automated invoicing and payments, and data reporting - into one system. The pitch is simple and deliberately unglamorous: replace five tools and a stack of paperwork with one login, so operators can focus on servicing clients and picking up trash.
What separates CurbWaste from the software vendors that came before it is who built it. Founder and CEO Mike Marmo is a fourth-generation waste hauler. He started as a scale operator at a transfer station, then launched Curbside, a digital-first hauling company serving New York City. After wiring up his own operation, he saw that the same tooling was missing across the country - and spun the idea out into CurbWaste, later selling Curbside to focus on the software full time.
That operator's-eye view shows up in the product's priorities. Rather than chase flashy features, CurbWaste has concentrated on the workflows that actually cost haulers money: getting an order in cleanly, dispatching the right truck, giving the driver a route and a live ETA, and making sure the invoice goes out and gets paid. It is vertical SaaS in the truest sense - narrow industry, deep fit.
"This industry is a very personal thing for me. I came from four generations of waste haulers."
| Round | Amount | Year | Notable Investors |
|---|---|---|---|
| Seed | - | 2022 | Mucker Capital, B Capital |
| Seed Ext. | - | 2023 | TTV Capital |
| Series A | $10M | 2024 | Flourish Ventures |
| Series B | $28M | 2025 | Socium Ventures (lead) |
Series B also included Flourish Ventures, TTV Capital, B Capital Group and Squarepoint. Socium Ventures is backed by Cox Enterprises.
Unifies order management, embedded online ordering, real-time dispatch, driver apps, inventory and asset tracking, automated invoicing, payments and reporting into one cloud platform tailored to roll-off, commercial and residential waste operations.
Independent and regional waste and dumpster haulers - roughly 150 companies across 40 states, from single-truck family businesses to larger regional operators. The through-line: operators competing against much bigger, better-resourced giants.
Fragmentation. Most haulers stitch together paper, spreadsheets and legacy tools that don't talk to each other. CurbWaste replaces that patchwork with a single system of record, cutting manual work and giving owners real visibility into their operation.
Central intake and tracking of every service order across job types.
Let customers book dumpsters and services online, straight into the system.
A live board that assigns and tracks jobs and trucks as they happen.
Routes, job details, live ETAs and status updates from the field.
Real-time visibility into where every container and dumpster sits.
Automated billing, custom pricing and integrated payment processing.
Self-service account and ordering portal for a hauler's own clients.
Analytics blending GPS, telematics and payroll to guide decisions.
In development: smarter dispatcher routing from historical and forward-looking data.
"We built CurbWaste to level the playing field for haulers, giving them the modern tools they've long deserved."
The business model is straightforward B2B vertical SaaS: subscription access to the cloud platform, with integrated payment processing and modules tuned to roll-off, commercial and residential operations. Revenue scales with the number of haulers, users and transactions on the system. Estimated annual revenue sits around the low tens of millions.
The differentiator is fit and provenance. Legacy waste-industry tools - and the manual workflows many haulers still use - were rarely designed by people who ran a truck. CurbWaste's "built by haulers, for haulers" line is a product philosophy as much as a slogan: the team prioritizes the operational pain it has lived. Where incumbents offer point solutions, CurbWaste offers a single connected record.
The expertise runs deep on the operations side. Marmo's background - four generations of hauling, a stint as a scale operator, and building and selling his own NYC company - gives the product credibility with owners who are wary of software that doesn't understand their day. That trust is hard for a generic logistics platform to replicate.
The market position is a land grab for the "system of record." Analysts have valued the U.S. waste-management software market in the billions and expect it to roughly double by 2030 as haulers retire outdated systems. Marmo has framed the ambition plainly: the way Salesforce anchors sales or Roofr serves roofers, CurbWaste wants to be the default operating layer for waste - what he calls the logistics layer of the circular economy. The next chapter, funded by the Series B, points at AI-driven route optimization and business intelligence.
Mike Marmo launches Curbside, a digital-first waste company serving New York City.
Marmo spins the software concept out to help haulers nationwide adopt modern tools.
Raises seed funding led by Mucker Capital and B Capital Group.
TTV Capital backs an extension as the platform expands its modules.
Closes a $10M Series A led by Flourish Ventures and lands on the SMBTech 50 list.
Socium Ventures leads a round bringing total funding to about $50M, aimed at AI and BI.
It's a cloud software platform for waste and dumpster haulers that combines order management, online ordering, real-time dispatch, a driver app, inventory tracking, automated invoicing and payments, and data reporting in one system.
It was founded around 2020 by Mike Marmo, a fourth-generation waste hauler who previously started and ran the NYC hauling company Curbside.
About $50M total, including a $28M Series B announced in October 2025 led by Socium Ventures, with participation from Flourish Ventures, TTV Capital, B Capital Group and Squarepoint.
Independent and regional waste hauling companies - roughly 150 haulers across 40 U.S. states, from single-truck family operations to larger regional operators.
It's built by a former hauler as a single modern cloud platform, replacing disconnected legacy tools and paper workflows, with a roadmap focused on AI route optimization and business intelligence.