Company Dossier · Construction Software
MOAB
The operating system for equipment rental and dealership businesses - rebuilt for the modern, AI-native era.
New York, NY · Founded 2024 · Vertical SaaS for the real economy
The operating system for equipment rental and dealership businesses - rebuilt for the modern, AI-native era.
New York, NY · Founded 2024 · Vertical SaaS for the real economy
Every crane on a skyline, every generator humming behind a job-site fence, every forklift threading through a warehouse aisle is a rented or dealer-sold asset. Someone has to track it, price it, dispatch it, service it and bill for it. For decades, the companies that do this work have run on ERP software built for on-premise servers and paper work orders - systems that predate the smartphone.
Moab is trying to end that era. The New York company builds a single, cloud-based operating system for equipment rental operators and dealerships, pulling inventory, orders, billing, service, dispatch and accounting into one platform. It describes the product plainly on its own site: "An OS for the real economy."
The pitch is not abstract. The construction market it serves is worth roughly $2 trillion, and much of its back office still runs on decades-old software with little real-time visibility. Moab's wager is that the same modern, data-native tooling that reshaped retail, logistics and finance can finally reach the equipment yard.
"Moab's workflow-aware and AI-native solution turbocharges throughput for businesses constrained by their existing archaic software." - Patrick Anderson, Co-Founder & CTO
Moab projects it will handle roughly $2.5 billion in annual transaction volume across its customers in 2026. Figures are company-reported and forward-looking.
Rental and dealership operators typically stitch together a patchwork: one system for inventory, another for billing, a spreadsheet for dispatch, an aging ERP for the general ledger. Data lags. Branches can't see each other. The field runs on phone calls and paper. When a business grows, the software becomes the ceiling rather than the ladder.
Moab's answer is consolidation plus real-time data. Instead of bolting tools together, it offers one platform where an order flows from quote to dispatch to service to invoice to journal entry without leaving the system. Operators get visibility "down to the class and branch," in the words of Axis Portable Air's director of operations - and, according to National Trench Safety, the ability to process "significantly more volume with the same resources."
Where legacy vendors were designed for on-premise deployments and periodic batch updates, Moab is built cloud-native and mobile-first, with automation and AI embedded in the workflows themselves. That is the line it draws against incumbents like Wynne Systems, Point of Rental, Texada and InTempo: same industry, a different technological generation.
A unified operating system covering the full rental lifecycle for mid-market and enterprise fleets.
A dealership-focused platform for managing equipment sales, service and asset lifecycles.
Real-time tracking of serialized and bulk assets across every class and branch.
Automated quote-to-invoice workflows, billing automation and payment processing.
Maintenance, inspection and mobile work-order management in the field.
Route optimization with live maps, dispatching over a thousand routes a day.
Financial reconciliation, automated journal entries and depreciation.
Automated reporting and real-time financials for asset-heavy operations.
SOC 1 Type II and SOC 2 Type II certified for enterprise deployments.
An early product manager at Uber, Soll leads Moab's product and business, bringing marketplace and operations experience from one of the defining logistics companies of the last decade.
The 11th employee at fintech unicorn Ramp and former Head of Core Engineering there, Anderson leads Moab's technology and its AI-native, workflow-aware architecture.
The choice of market is deliberate. Both founders came from fast-scaling technology companies and turned toward an industry that venture capital has historically overlooked - a bet that the least glamorous software can carry outsized value.
Moab is B2B vertical SaaS. It sells a subscription operating system to mid-market and enterprise equipment rental operators and dealerships, replacing fragmented legacy ERP and point tools. Revenue scales with fleet size, transaction volume and the number of modules a customer deploys.
Its position is that of a modern challenger in an entrenched category. The rental and dealership software market has long been served by incumbents built for a previous computing era; Moab is wagering that operators managing billions in assets will take on the switching cost for a platform that is faster, unified and data-native. Its early customer roster - names tied to publicly traded and dealer-network parents - suggests that wager is finding traction at the enterprise end.
"Full visibility down to the class and branch." - Director of Operations, Axis Portable Air
| Round | Amount | Closed | Notable Investors |
|---|---|---|---|
| Seed | $8,000,000 | April 2024 | Elad Gil (lead), Ironspring Ventures, Karim Atiyeh, Dave Yuan |
| Series A | $8,000,000 | October 2025 | Elad Gil (lead), Ironspring Ventures |
Both rounds were led by investor and entrepreneur Elad Gil, with significant participation from Ironspring Ventures, which focuses on the digital industrial economy. Angel backers include Karim Atiyeh, co-founder and CTO of Ramp, and Dave Yuan, founder of Tidemark. Moab disclosed the combined $16 million when it emerged from stealth in February 2026.
Owned by publicly traded Toromont Industries.
Owned by HOLT Cat, the largest U.S. Caterpillar dealer.
Trench safety and shoring equipment provider using Moab's dispatch.
Portable cooling and climate rental operator.
Moab serves mid-market and enterprise operators across North America. Its customers span portable climate, general equipment rental and safety-critical shoring - asset-heavy businesses where downtime and blind spots are expensive.
Charles Soll and Patrick Anderson found Moab and close an $8M Seed round led by Elad Gil.
Moab closes an $8M Series A while onboarding enterprise rental operators during stealth.
Moab publicly launches as a modern operating system for equipment rental and dealerships, disclosing $16M raised.
Moab builds a modern, AI-native operating system for equipment rental and dealership businesses, unifying inventory, orders, billing, service, dispatch and accounting in one platform.
Moab was founded in 2024 by CEO Charles Soll (an early product manager at Uber) and CTO Patrick Anderson (former Head of Core Engineering at Ramp). It is headquartered in New York City.
Moab has raised $16 million - an $8M Seed round in April 2024 and an $8M Series A in October 2025 - both led by Elad Gil, with Ironspring Ventures.
Mid-market and enterprise rental operators including Axis Portable Air, Battlefield Equipment Rental, Texas First Rentals and National Trench Safety.
It replaces fragmented, decades-old on-premise systems with a single cloud-based, mobile-first, AI-native platform that provides real-time visibility and automation across workflows.