BREAKING
+ WES KAO REACHES 300,000+ READERS ACROSS ALL PLATFORMS + EXECUTIVE COMMUNICATION COURSE HITS 1,000+ GRADUATES + MAVEN CO-FOUNDER PIONEERED THE COHORT-BASED COURSE CATEGORY + ENTREPRENEUR MAGAZINE 100 WOMEN OF IMPACT (2021) + FAST COMPANY: MAVEN #1 MOST INNOVATIVE IN EDUCATION (2022) + CO-CREATED ALTMBA WITH SETH GODIN - SCALED TO 550 CITIES IN 45 COUNTRIES + WES KAO REACHES 300,000+ READERS ACROSS ALL PLATFORMS + EXECUTIVE COMMUNICATION COURSE HITS 1,000+ GRADUATES + MAVEN CO-FOUNDER PIONEERED THE COHORT-BASED COURSE CATEGORY + ENTREPRENEUR MAGAZINE 100 WOMEN OF IMPACT (2021) + FAST COMPANY: MAVEN #1 MOST INNOVATIVE IN EDUCATION (2022) + CO-CREATED ALTMBA WITH SETH GODIN - SCALED TO 550 CITIES IN 45 COUNTRIES
Wes Kao - Executive Coach and Maven Co-Founder
YesPress Profile - Education & Marketing

Wes
Kao

She invented a category. Then she left to coach the people running yours.

Executive coach. Maven co-founder. The person who co-built cohort-based learning with Seth Godin before anyone called it that. Wes Kao has spent a decade making complex communication skills teachable - and then proving it works by coaching operators at Google, Amazon, Apple, and Meta.

Founder Executive Coach Category Creator Educator Newsletter Writer
300K+ Newsletter Readers
25K+ Students Taught
$25M Maven Funding Raised
550 Cities - altMBA Reach
144K+ Twitter/X Followers
45 Countries - altMBA
ENTREPRENEUR 100 WOMEN OF IMPACT 2021 FAST COMPANY #1 MOST INNOVATIVE IN EDUCATION 2022 SXSW SPEAKER HARVARD BUSINESS SCHOOL GUEST LECTURER UC BERKELEY GUEST LECTURER $14M+ IN MAVEN INSTRUCTOR EARNINGS GENERATED ENTREPRENEUR 100 WOMEN OF IMPACT 2021 FAST COMPANY #1 MOST INNOVATIVE IN EDUCATION 2022 SXSW SPEAKER HARVARD BUSINESS SCHOOL GUEST LECTURER UC BERKELEY GUEST LECTURER $14M+ IN MAVEN INSTRUCTOR EARNINGS GENERATED
01 The Feature Story

The Woman Who Made Communication a Teachable Skill

Most people in tech treat communication as talent. Either you have it or you don't. Wes Kao has spent ten years proving that premise wrong - and she's done it by building the frameworks, courses, and coaching structures to back up the claim.

Here's the compressed version: In 2014, Wes co-founded the altMBA with Seth Godin. This was not a content play or a side project. It was a full-time, founder-level bet on a new model of education - one where learning happened in cohorts, with real peers, in real time, under real pressure. Before anyone had named the category, she was building it. AltMBA scaled to 550 cities across 45 countries in three years. She built the coaching system. She trained 40 people. She ran the thing.

Then in 2020, she co-founded Maven with Gagan Biyani (former Udemy president) and Shreyans Bhansali. The pitch was simple: give every expert a platform to teach what they know the way the altMBA taught - live, cohort-based, high-accountability. Andreessen Horowitz and First Round Capital gave them $25M to find out. Fast Company called Maven the most innovative company in education in 2022. Maven generated over $14 million in instructor earnings and reached tens of thousands of students.

In August 2023, Wes left Maven. Not because things went wrong. Because she had something else she wanted to build. She went back to the individual work - coaching senior operators and managers at the companies that now dominate tech. She started teaching a two-day intensive on executive communication. She wrote, twice a week, to a newsletter audience that now exceeds 300,000 readers across all platforms.

What she teaches is not soft skills. It's the mechanics of influence: how to frame an argument so it lands, how to communicate up without being dismissed, how to have a spiky point of view in an environment that rewards consensus. Her course graduates include operators from Google, Apple, Amazon, Meta, Shopify, GitHub, Capital One, National Geographic, and DoorDash. The roster reads like a cross-section of the modern tech economy, which is precisely the point.

"Communication at work is about strategy, not self-expression. It's not about venting your feelings; it's about achieving a goal."
- Wes Kao

What makes Wes unusual is the self-awareness about where she started. She describes herself as an introvert. The frameworks she teaches came from personal struggle, not innate talent. She had to learn to be concise, to communicate clearly under pressure, to influence without authority. That origin story is why her teaching works: she's not telling you what comes naturally to charismatic people. She's telling you what she figured out the hard way, systematized it, and is handing you the playbook.

She holds a B.S. in Business Administration from UC Berkeley's Haas School of Business and a Singularity University Global Solutions Program Fellowship from 2017 - the latter held at NASA Ames with a full scholarship focused on climate change. Her education was rigorous but her career was built mostly in the gaps between what schools teach and what operators actually need.

The newsletter is the clearest window into how she thinks. Published every two weeks on Wednesdays at 8am ET, each edition covers one idea with the kind of specificity that most writers avoid. Topics include managing up, running effective meetings, making your argument before you make your ask, and what she calls "spiky points of view" - the counterintuitive positions that make you memorable in rooms where everyone is hedging. The writing is tactical, often contrarian, and never vague.

02 Career Arc
2014-2023

altMBA: The Original Bet

Co-founded altMBA with Seth Godin. Served as Director, building the coaching infrastructure from zero. Scaled to 550 cities in 45 countries. Trained a team of 40 coaches. Created the cohort-based course model before anyone had named it. AltMBA wound down in 2024 after a decade of operation.

2020-2023

Maven: Betting on the Category

Co-founded Maven with Gagan Biyani and Shreyans Bhansali. Raised $25M from a16z and First Round Capital. Hit 25,000+ students. Generated $14M+ in instructor earnings. Named Fast Company's #1 most innovative company in education (2022). Left in August 2023 to go independent.

2023-Now

The Coach Phase

Executive coach focused on senior ICs and managers at major tech companies. Teaching Executive Communication & Influence - 1,000+ graduates. Newsletter at 300,000+ readers. 1:1 coaching with operators from Google, Amazon, Apple, Meta, Shopify. Biweekly newsletter on Substack.

Recognition

Honors & Press

  • Entrepreneur 100 Women of Impact (2021)
  • Fast Company: Maven #1 in Education (2022)
  • SXSW Speaker
  • Harvard Business School Guest Lecturer
  • UC Berkeley Guest Lecturer
  • Featured in TechCrunch, Business Insider, Fast Company
03 The Introvert Paradox

How a Self-Described Introvert Built a Career Teaching Communication

There's a useful irony at the center of Wes Kao's career. The person coaching senior operators to communicate with precision and influence in high-stakes rooms describes herself as an introvert who initially preferred doing the work over talking about it.

That tension isn't a marketing angle. It's the actual origin of the frameworks. She had to figure out, analytically, what made certain communication land and why. The answer she kept returning to was preparation. Not charisma. Not personality. Preparation - knowing exactly what you're trying to say before you say it, which is the one variable any introvert can control.

This is also why her courses and writing are full of templates, structures, and frameworks rather than inspiration. She's not trying to change who you are. She's trying to give you better levers to pull given who you already are. Her "Personality-Message Fit" (PMF) framework - a deliberate nod to product-market fit - makes this explicit: start with your constraints, then work out how to communicate within them authentically.

"The only solution I found consistently to being concise is preparation. It's not a very glamorous solution by any means, but the clearer I am going into a meeting, the better I am at being concise."
- Wes Kao

The deeper point is about what you're actually optimizing for in a professional context. Most people - especially high performers - treat communication as expression: I need to say what I think. Wes treats it as engineering: I need to achieve a result. Those are different problems with different solutions. Her career is essentially an extended argument for the second framing.

The Singularity University fellowship in 2017 at NASA Ames is a telling data point. She was selected for a cohort working on climate change solutions with scholars sponsored by Google and DB Pharmaceuticals. It's not a resume line that fits neatly into the "edtech founder" narrative. But it reflects the range - she's someone who takes big problems seriously and has sought out rooms where ambitious people tackle them. That instinct runs through the altMBA, through Maven, and through the kind of operators she now coaches.

04 Timeline
2014

Co-founds altMBA with Seth Godin. Serves as Director. Begins building what will become the cohort-based course category.

2017

Singularity University Global Solutions Program Fellowship at NASA Ames. Full scholarship from Google and DB Pharmaceuticals. Focus: climate change.

2020

Co-founds Maven with Gagan Biyani and Shreyans Bhansali. Maven raises $25M from Andreessen Horowitz and First Round Capital.

2021

Named to Entrepreneur Magazine's 100 Women of Impact list. Maven growing rapidly across cohort-based course category.

2022

Fast Company names Maven #1 most innovative company in education. Platform reaches 25,000+ students and $14M+ in instructor earnings.

2023

Leaves Maven in August to focus on executive coaching and writing. Launches Executive Communication & Influence course on Maven platform.

2024

AltMBA winds down after a decade. Wes continues coaching, course teaching, and newsletter. Reaches 80,000+ Substack subscribers.

2025

Executive Communication & Influence course surpasses 1,000 graduates. Newsletter reaches 300,000+ readers across Substack, LinkedIn, and Twitter/X.

In Her Own Words
"Ambiguity creates anxiety. If I don't know if I need to do something, I have to re-read your email three times. That is a tax on my time."
WES KAO - ON CLEAR COMMUNICATION
"Communication at work is about strategy, not self-expression. It's not about venting your feelings; it's about achieving a goal."
WES KAO - ON PROFESSIONAL COMMUNICATION
"I don't think that we, as founders or leaders, can change 180-degrees, even if we want to. It's better to know 'this is how I am, this is the constraint, and these are the levers I have to pull.'"
WES KAO - ON PERSONALITY-MESSAGE FIT
"The only solution I found consistently to being concise is preparation. It's not a very glamorous solution, but the clearer I am going in, the better I am at bringing the conversation back to the most important points."
WES KAO - ON CONCISENESS
05 Her Signature Frameworks

Spiky Point of View

Take bold, specific stances rather than hedging. In rooms where everyone agrees, the person with a clear, defensible contrarian position is the one people remember - and follow.

Personality-Message Fit (PMF)

A deliberate reference to product-market fit: know your authentic communication style (your personality), and design your messages to work within those constraints rather than fight them.

Rigorous Thinking

Systematic, high-quality analysis before communication. The quality of your thinking upstream directly determines how clear and persuasive you are downstream.

The Eaten by the Bear Framework

A prioritization structure for when something goes wrong: focus on surviving the bear first, then diagnose what led you into the woods. Don't reverse the order under pressure.

State Change Method

A teaching technique for online lectures: vary your delivery format, energy, and format every few minutes to keep learners engaged in digital environments that compete for attention.

The Super Specific How

Move from abstract principles to concrete, actionable steps. The gap between knowing what to do and being able to do it is usually a specificity problem, not a motivation problem.

FUN FACTS Invented a category before naming it Twitter following larger than most media publications PMF stands for two things on purpose NASA Ames fellowship alumni Trained by Seth Godin himself Left well-funded startup to bet on herself