Virtual Latinos puts remote work on the same clock

In August 2019, Jaime Nacach was working six days a week, keeping a marketing agency alive, building a second business and becoming a father. The second business, Virtual Latinos, still had fewer than ten clients. Its proposition sounded reasonable: help North American businesses hire remote professionals from Latin America. Reasonable, however, was taking its time.

Then came March 2020. Employers suddenly had urgent reasons to reconsider where work happened. In the pandemic’s first nine months, Virtual Latinos’ revenue grew 371 percent, according to Inc. The company had been waiting for buyers to become comfortable with an unfamiliar arrangement. Circumstances supplied a rather forceful introduction.

The directory was the beginning

The idea came from Nacach’s other company, Bloominari, a San Diego marketing agency. Finding reliable help had been difficult. Latin America offered capable professionals nearby on the clock, even when they were far away on the map. Virtual Latinos launched in 2018, initially with a directory that let businesses search for assistants.

Its launch announcement described filters for skills, hourly rates, experience, country, ratings and certifications. Customers could use the directory themselves or ask the agency to arrange the hire. The distinction matters. Looking through profiles is one job. Deciding which person belongs in your business is another, considerably more personal one.

The company’s own history describes an evolution toward a talent agency focused on lasting working relationships. Today, the managed service handles recruitment and continues helping after someone starts. A small business owner can hand over much of the search without building an international recruiting department.

A working day you can share

The geographic argument is refreshingly ordinary. If a customer calls in the afternoon, someone should be available that afternoon. If a manager needs to clarify a brief, both people should be awake. Overlapping working hours make that possible without turning every small question into tomorrow’s problem.

Virtual Latinos recruits for administrative support, sales, marketing, finance, HR and specialist industries. The customers include entrepreneurs, agencies, law firms, healthcare businesses and real estate operators. They need calendars maintained, prospects followed up, records organized and customers answered. These tasks reward familiarity with the business as well as technical competence.

Language adds another advantage, although the company’s name can encourage the wrong assumption. In a February 2024 Outsource Accelerator interview, Nacach said fewer than five percent of clients came specifically because they wanted Spanish speakers. English-language work was the norm. Spanish or Portuguese can expand a role; shared working hours can make the everyday job easier.

The shortlist is the product

Hiring starts with a discussion of needs, budget and company details. The agency searches, preselects and interviews candidates, then presents three or four finalists. The client reviews profiles, interviews the contenders and chooses. Virtual Latinos advertises finding qualified candidates within 21 days; a particular search still depends on the brief.

Afterward, the service includes onboarding guidance, account support, international contracts and payment handling. The client guide says buyers contract for the services of Bloominari, LLC, the company behind the brand. The agency manages the legal relationship with the professional. Clients communicate directly with their assistants and direct the daily work.

That last detail is essential. Virtual Latinos explicitly tells customers to train assistants in their own processes and expectations. A screened candidate still needs to know how this particular business handles an unhappy customer or prioritizes a busy inbox. Recruitment can reduce uncertainty about a person. Onboarding reduces uncertainty about the job.

The price of a dependable Monday

The published monthly bands are Starter, $1,600-$2,900; Professional, $1,700-$3,400; and Advanced, $2,100-$4,400. Experience progresses from one or two years to six or more. The ranges overlap because experience alone does not determine the assignment. Buyers should settle responsibilities, working hours and the final quote together.

The company advertises no recruitment, access or setup fees. These prices also move: Inc. reported that inflation prompted an increase in the starting hourly rate from $8 to $10 in July 2024. Even a business built around affordable staffing faces pressure from wages and competing recruiters.

The useful comparison includes the buyer’s own time. A freelance marketplace such as Upwork gives clients more of the search to conduct themselves. Direct hiring leaves them to arrange the relationship. Virtual Latinos packages more of that work into an ongoing service. For a single brief assignment, that package may be excessive. For recurring responsibilities, the administrative help has a clearer purpose.

A sensible brief would specify which calls the assistant answers, which decisions require approval and what a completed task looks like. It would also name the hours when both sides can talk. These are practical deductions from the service’s division of responsibility: the agency finds candidates and supports the relationship; the business supplies context. Buyers who cannot yet describe the work may need to organize it before adding another person to the calendar. Otherwise, even a capable assistant will spend too much time asking what comes next.

The welcome that became infrastructure

Nacach describes an early Telegram group where he personally welcomed new professionals. Members began answering each other’s questions and sharing advice. In a May 2026 reflection, he wrote:

“I wasn’t building a job marketplace. I was building a place where people felt they belonged and shared ideas.”Jaime Nacach / Founder and CEO

That idea acquired practical tools. In 2023, the company launched VL Academy and a billing and payment portal. Its Inc. 5000 appearances now span four consecutive years, from No. 80 in 2023 to No. 1,321 in 2026. Growth required more than a promising pool of candidates.

There is something here other owners can copy. Define repeatable responsibilities before recruiting. Choose working hours deliberately. Welcome people properly. Nacach has also described using CRM workflows and Zapier to automate follow-ups on a small early budget. Use systems to clear administrative work, then spend the recovered attention teaching someone how your business works. An overlapping calendar creates the opportunity. A well-run working relationship gives it value.