Tript Lamba

The Dispatch

A startup that fit in one person's head

In July 2025, Sierra Ventures led a $6 million seed round into ProductNow. The team raising it was, in effect, one founder and one intern.

Most seed decks promise a team. Tript Singh Lamba showed up with a working product. ProductNow calls itself the first AI-native operating system for product teams - a single place where strategy turns into coordinated execution, instead of leaking out across documents, slide decks, status meetings, and a dozen siloed tools. He built the bulk of it as a solo developer.

The pitch is unusually plain for a company in the AI gold rush. Engineers already got their leverage: copilots, autocomplete, agents that write and ship code. Everyone else - product, program, design, marketing, analytics - is still doing the work by hand. Lamba's bet is that the next wave of productivity does not belong to the people writing code. It belongs to the people deciding what to build.

"With AI accelerating engineering, the real bottleneck is no longer code," he says. "It's turning strategy into execution and results." ProductNow's agentic copilots plug into task trackers, version control, and communication channels, then handle the planning, the assignment, the status tracking, and the reporting that quietly eats a product team's week.

It is a strange thing to claim that the future of product management was prototyped by one person and an intern. It is stranger still that the people who write the checks agreed.

The Long Game

Before the solo round

MICROSOFT - 2000s

Helped launch Bing and worked on the early core of Microsoft Messenger and Azure. Ran a product group covering connectivity and a two-sided marketplace.

GOOGLE - 2010s

Co-founded Google's Ads AI personalization team, then led Product for YouTube Ad Monetization and User Personalization, steering YouTube Ads through hypergrowth.

EXPEDIA - 2022

Joined as SVP of Consumer Product, overseeing all traveler experience and consumer product lines, and driving an AI-first transformation.

PRODUCTNOW - 2025

Founded the company and built the first version himself. In July 2025, raised a $6M seed led by Sierra Ventures.

Read Differently

Three eras, one habit

Look at the resume sideways and a pattern shows up. Search and ads at Microsoft. Ads and personalization at Google. A two-sided marketplace at Expedia. Each one is a machine for matching demand to supply at enormous scale - and each one taught him where the work actually piles up.

He co-founded an Ads AI personalization team at Google years before "AI-native" was a phrase a founder could put on a slide. That matters: he was tuning machine intelligence against real money and real users back when it was unfashionable plumbing, not a category.

So ProductNow is not a career pivot into AI. It is the same person, finally pointing two decades of scar tissue at his own profession.

Schooling

Educated at the University of California, Berkeley.

The Operating Manual

How he thinks about the work

On every job

The fun and the grind

"There's always a fun part to your job and a toil, drudgery, grungy part." ProductNow's whole reason for existing is to eat the second part so people can spend more time on the first.

On AI and jobs

Make the best people better

His framing for AI adoption is a question: "How do we make our best people better?" - not "Who do we let go?" The role, he argues, "doesn't go away. It evolves."

On great PMs

Exceed the envelope

"The great human product managers are the ones who exceed the value prop envisioned." The job of the tool is to clear the floor so the humans can raise the ceiling.

On the approach

Redesign, don't bolt on

Rather than stapling AI onto legacy workflows, "we are redesigning the system." A clean sheet, built for agents from the first line.

On the moat

Enterprise-grade by instinct

Two decades at Microsoft, Google, and Expedia left him understanding enterprise requirements "deeply in terms of scale, reliability, security" - the unglamorous stuff that decides who survives.

The investor view

"It rewires the core"

Sierra Ventures' Tim Guleri put it bluntly: "This isn't an incremental upgrade, it rewires the core of how products get built."

In His Words

Quotable

"The real bottleneck is no longer code - it's turning strategy into execution and results."

"There's always a fun part to your job and a toil, drudgery, grungy part."

"The role doesn't go away. It evolves."

"We are redesigning the system."

Field Notes

Things worth knowing

He raised $6 million with a team that was effectively one founder and one intern. The product came first; the headcount came after.

His career spans three defining platforms: Bing at Microsoft, YouTube Ads at Google, and the consumer marketplace at Expedia.

He co-founded Google's Ads AI personalization team well before "AI-native" became startup vocabulary.

Sikh Channel USA once filmed a special interview with him as a Google executive, on camera at Google's California headquarters.

ProductNow is headquartered in Palo Alto - and right after the seed, the plan was to hire engineers fast.

His thesis flips the AI panic on its head: the question isn't who gets replaced, it's how the best people get amplified.

The Rolodex

Find him everywhere

Websiteproductnow.ai

LinkedInin/tript

X / Twitter@tript_singh

Instagram@tript_singh

Sources

Reporting drawn from SiliconANGLE, Yahoo Finance, and GamesBeat coverage of ProductNow's July 2025 seed round; Expedia Group's executive announcement; and Lamba's own LinkedIn and Crunchbase profiles.