He didn't pivot. He burned everything and started shipping.
In the spring of 2021, Thibault Louis-Lucas - better known as Tibo, later as @tibo_maker - sat in a rented apartment in Bali with nothing but a MacBook Pro and a very specific list of things he would never do again. No VC money. No large teams. No two-year runways that end in bankruptcy.
He had been through it. Built ~15 products across multiple startups. Raised venture capital once. Hired a big team. Watched it collapse - couldn't pay the salaries, couldn't pay the debts. Declared bankruptcy. Took a CTO job at someone else's startup just to financially survive. Then, after exactly one year, the itch became unbearable again.
So he and his co-founder Thomas - the same Thomas from his very first startup, the educational tool for kids that made zero revenue - made a pact. Ship one product per week. Validate fast. Stay small. No hiring until a product pays for itself three times over.
It's crazy the number of stuff that I built that didn't go anywhere. But if I didn't build those, I would not have built the few that went viral.
- Tibo (@tibo_maker)In four months, they launched eleven products. Only four made any money. One of those four was Tweet Hunter - a tool for discovering and repurposing viral tweets. The MVP was embarrassingly simple: an inspiration wall. If you wanted to find the best tweets about product growth, you searched, browsed, and picked. Nothing that a determined Google search couldn't do badly.
But Tibo had learned something from all those failures: distribution matters more than product. In July 2021, he gave J.K. Molina - a Twitter influencer with a large, engaged following - 25% equity in Tweet Hunter. No salary. No guaranteed outcomes. Just a bet on alignment. The bet worked spectacularly. Before the partnership: $3K MRR. After: $20K MRR. Overnight.
By March 2022, Tweet Hunter was at $60-70K MRR, growing 20% month-over-month for six consecutive months. He'd also built Taplio - the LinkedIn version of the same idea - alongside it. Combined, they were approaching $2M ARR. And then his middle school classmate called.
70% of users across my SaaS products don't come from my audience but from distribution systems like partnerships, SEO, affiliates, and UGC from creators who don't even follow me.
- Tibo (@tibo_maker)Guillaume - who had built Lempire, a growth-tools company - made an offer. $2M upfront, plus up to $9M in performance milestones over two years. The total potential: over $10M. Tibo said yes. He also stayed on, keeping product autonomy. The combined products eventually tripled revenue to $6-7M ARR within 18 months of the acquisition. Product Hunt named him Maker of the Year 2022.
Most people with an eight-figure exit decompress. Buy a nicer dining table, at least. Tibo did not. He was already looking at the next thing.