The SaaS Revolution Show: Borrow the experience.

The sales message was already the demonstration. Jonathan Chemouny, who worked on European go-to-market at ElevenLabs, described sending prospects a clone of his own voice. An invitation to see the product arrived as the product. It is the sort of small, slightly mischievous detail that makes a founder interview worth hearing: you can picture the tactic, understand the mechanism, and decide whether it belongs in your business.

That is the useful promise of The SaaS Revolution Show. Hosted by Alex Theuma and published through SaaStock, it offers access to people who have already wrestled with a decision you may be approaching. Its appeal lies in the distance between the impressive company name and the ordinary operational choice underneath it. A sales channel. A pricing model. A hire. Something somebody actually tried.

A microphone before a meeting room

Theuma began SaaScribe in 2015. A blog developed into a podcast, then a series of gatherings. In an interview about that period, he described starting without a settled business idea. He had worked in sales and saw room for a community-driven publication in a market where vendors and investors supplied much of the commentary.

Contributors helped provide that commentary. Interviews made the knowledge personal. Meetups let readers and listeners meet each other. The first SaaStock conference followed in Dublin in September 2016, attracting 700 people from 34 countries. The sequence matters. Before asking people to travel, Theuma had given them something to gather around.

The lesson for another founder is fairly modest: establish an audience’s appetite before committing to the larger product. A microphone can help test whether people care about the same problems. It cannot, by itself, prove that they will buy a ticket, renew a membership or pay enough to cover a venue.

The expensive part was off-air

The economics arrived with the gatherings. In a 2022 interview, Theuma recalled an initial Dublin venue quote of €10,000, with €1,000 down. The venue bill eventually approached €40,000. The first conference lost money after production overinvestment. Advance sponsorship payments helped finance the venture.

Those figures belong to the event business. Listening to the show requires no conference ticket. Historically, the podcast sat alongside SaaStock’s paid events, sponsorships and founder membership. It gave the organisation a way to stay in conversation with founders between gatherings, while the commercial products offered deeper access and face-to-face contact.

That distinction makes the business more interesting than a straightforward podcast profile. Its audience was also an audience for other services. The relationship explains why live interviews appear in the archive: a conference can supply guests and recordings, and recordings can keep a conference conversation alive.

A demo disguised as a message

In the October 2025 ElevenLabs discussion, Chemouny described small teams, quick experiments and using the company’s own audio tools in outreach. The voice-clone message made a prospect experience the service before booking a demonstration. He also reported that WhatsApp worked better than calls in some European markets.

A listener can copy the underlying experiment: put a useful sample of the product inside an approach, then measure responses. Copying the channel requires more care. Local habits, customer expectations and the kind of product being sold change the result. An audio company can demonstrate itself in an audio message. A complicated implementation has a different problem.

“Having great technology is not good enough.”Jonathan Chemouny / ElevenLabs interview recap

The question beneath the growth number

The archive’s value also comes from putting unlike operating stories next to each other. In her 2025 interview, Softr co-founder Mariam Hakobyan discussed reaching more than one million non-technical builders without a sales team. The conversation paired that adoption story with the distribution problem and the difficulty of maintaining apps produced through vibe coding.

Drata co-founder Adam Markowitz brought a different background: aerospace engineering, an earlier education venture and compliance software. His episode examined the company’s journey to $100 million in annual recurring revenue, including timing, trust and partner-led go-to-market. The point of placing these stories together is to expand the questions a founder asks about growth.

By January 2026, Nue CEO Mark Walker’s conversation was addressing AI’s effect on pricing. Faster product changes create pressure on billing and monetisation systems. Usage-based arrangements and committed spending bring their own demands. A founder listening with a pricing problem has a more useful starting point than someone simply collecting predictions about AI.

The archive outlives the operator

The publisher’s own business changed sharply in 2026. SaaScribe Media Ltd, the UK company that operated SaaStock, entered liquidation. Theuma subsequently said Founderpath acquired the SaaStock brand, intellectual property, domain, content library, community and digital assets on May 13. He described his new venture, Shift AI, as a separate company.

The distinction matters for readers using the archive. Old episode descriptions may promote an earlier event or membership offer. The interviews remain records of conversations at particular moments. The business around those conversations has changed. That is a useful reminder to attach a date to advice before putting it to work.

Listen with a pencil

The show belongs beside SaaS-focused interview programmes such as SaaStr, The SaaS Podcast and Startups for the Rest of Us. Its particular attraction is the connection to SaaStock’s founder network and conference recordings, with a European starting point and an international guest list.

Choose an episode around a decision. Write down the tactic, the conditions that supported it, and one small test. Send that note to the colleague who owns the problem. A borrowed experience becomes useful when it produces an action you can assess. Otherwise, even a good interview is just another tab left open.