
He started with airport phone rentals. Three decades later, Roadpost’s founder and chairman is helping steer a business built around a small, stubbornly human need: getting a message through.

At Roadpost, marketing is not about manufacturing urgency. Kim Layne’s work begins where cellular coverage ends - turning satellite technology into something people can understand, buy and trust.
The Toronto satellite reseller saw its middleman model getting squeezed, wrapped rugged hardware in software and subscriptions, and fought its way to full ownership of ZOLEO. The useful lesson is not about rockets - it is about owning the layer customers actually touch.