
A customer wanted software Chris Cabrera could not sell him. That refusal helped set Xactly in motion - and began a career spent asking what people do when the rules, rewards, and information change.

Before Tiffany Sieve led global marketing at Xactly, she spent three years selling on 100% commission. The experience left her with a durable idea: marketing earns its place when it helps somebody sell.

Xactly’s CEO built his career by moving closer to the work - from Wall Street deal rooms to product teams, cloud software, and a leadership philosophy rooted in curiosity, data, and the willingness to rethink.