
After two decades spent testing how people give, the Canadian marketer has returned home to lead World Vision Canada - carrying a career built on curiosity, experiments and a stubborn belief that generosity can grow.
The orange folder promises a relationship with one child. Behind it sits a 55-country machine for water, health, education, livelihoods and emergency relief - built to make itself unnecessary, and forced to explain why personal giving works best when the money is pooled.