
The WEKA chief marketing officer did not climb neatly. She collected disciplines, took a smaller title on purpose, protected family dinner, and turned a career jungle gym into an operating system for leadership.

A 2020 layoff ended Alex Litz's first career. She answered by learning the machinery of sales, then built Recurve Digital around a deceptively practical idea: small businesses grow when their systems sound like them and actually get used.
Vivvi is a New York-based child care and early learning company that partners with employers to make high-quality care affordable and flexible for working families. Founded in 2018 by Charles Bonello and Ben Newton, it operates a growing network of early learning campuses for children from six weeks to five years old, and layers on employer-sponsored offerings such as backup care, in-home care, virtual tutoring, and its Care Cash reimbursement program. The model turns child care into a recruiting and retention benefit for companies while giving parents full-day, year-round, research-based programs.
Keep Company is a Bethesda, Maryland based B2B platform that helps employers build meaningful human connection at work through cohort-based group coaching, 1:1 coaching, mentoring, and peer pods. Founded in 2022 by a former partner-track lawyer and a startup brand executive, it began by tackling burnout and attrition among working parents and caregivers - a group that can make up the majority of a workforce - and has since grown into a broader platform for connection and engagement across the employee lifecycle, backed by patented matching technology and a behavioral-science curriculum.
Adrienne Prentice is the co-founder and CEO of Keep Company, a Bethesda, Maryland group-learning platform that gathers employees into coach-led peer groups to fight isolation, prevent burnout, and keep parents and caregivers from quitting. A former technology attorney at Cooley and Pillsbury who built and led a 35-person global legal team at Hewlett Packard Enterprise, she traded the partner track to build the support system she wished she'd had as a working parent. Keep Company has raised roughly $2 million in venture funding and was named by Techstars and Melinda French Gates' Pivotal Ventures among the top ten companies innovating in the care economy.
Sarah Madden Armstrong is Vice President of Global Marketing Operations at Google, where she leads global marketing infrastructure across one of the world's most complex and far-reaching advertising ecosystems. With over 25 years in global marketing - including two decades at The Coca-Cola Company overseeing agency operations across 200 countries and a stint as a McKinsey partner - she brings rare operational depth to a role that touches every corner of Google's marketing machine. Named one of Advertising Age's 'Women to Watch' in 2009, Armstrong is also a published author of two books: 'The Mom's Guide to a Good Divorce' and 'The Art of the Juggling Act: Bite-Sized Guide for Working Parents' (2024). A former Georgetown University volleyball player turned global executive, she mentors across industries and volunteers with multiple nonprofits while raising her daughter Grace.