She learned how investment moves through factories, government offices, and private equity. In Oklahoma City, Erika Lucas is working on a different question: who gets invited into the room?
She spent decades turning regulated, technical products into brands people could recognize. Now the former Shire executive is applying the same instinct to independent advising, board service and the stubbornly human business of connection.
LaSandra Brill is Vice President of Global Digital Marketing at NVIDIA, one of the most influential technology companies in the world. Leading a team of 185+ people, she oversees data strategy, CRM, media, corporate social, marketing automation, NVIDIA.com, analytics, and NVIDIA's own AI marketing strategy. With 20+ years in tech marketing across Cisco and Symantec, she has been recognized as a Top 50 Influential Digital Marketer and Top 25 Women Who Rock Social Media. Beyond her work at NVIDIA, she is a published children's book author - her 2017 book 'Let's Be Friends' promotes inclusion for children with Down syndrome - and serves on the boards of LuMind IDSC Foundation, Special Olympics, and Abilities United.
Adriana Echandi Bachtold is the Group CEO of Morpho Travel Experience, a Latin American travel retail and food & beverage powerhouse with over 2,800 employees across 11 countries. Starting as a cashier-seller at what was then Grupo Britt in 2002, she rose through every rung of the organization to become CEO - overseeing 300+ commercial spaces in 23 airports serving 78 million passengers annually. Named Businesswoman of the Year 2022 by Costa Rica's El Financiero and a Moodie Davitt People of the Year honoree, she leads a company built around 'sense of place' - connecting global travelers with authentic local culture, artisan products, and sustainable practices. A fellow of the Aspen Global Leadership Network, she has built a company where 50% of management are women, equal pay is non-negotiable, and a kiosk in San José has become a $225 million regional retail force.