wix
(2)
Idan Gol Is Betting AI Will Make Marketing More Human
After fifteen years of building marketing engines, OX Security’s CMO has arrived at a timely contrarian idea: automate the work, preserve the judgment, and make the brand feel unmistakably human.
Ido Gaver
Ido Gaver is the CEO and co-founder of Sweep, a New York-based software company building an agentic workspace that lets AI agents observe, document, and govern the metadata inside enterprise CRM systems like Salesforce and HubSpot. A serial entrepreneur, he previously co-founded flok, a small-business loyalty and CRM startup acquired by Wix in 2017, after which he ran B2B and partnerships for Wix. Since founding Sweep in 2021, he has raised over $45M, including a $22.5M Series B led by Insight Partners with Bessemer, and signed customers such as LG Electronics, Brex, NBC Sports, and Wix.