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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

wireless-headphones

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Company
Energy Sistem Quit the Smartphone Race - and Found Its Real Product
Consumer · Hardware · Ecommerce

Energy Sistem Quit the Smartphone Race - and Found Its Real Product

The Spanish electronics brand tried phones, watched the economics turn ugly, and walked back to audio. Its 30-year reinvention offers a useful playbook for any consumer company tempted to confuse a big market with a good market.

consumer-audio · spanish-hardwareRead →
Company
An NFL Receiver Spent 10 Years Fixing the Headphones That Fell Off His Head
Consumer · Hardware · Ecommerce

An NFL Receiver Spent 10 Years Fixing the Headphones That Fell Off His Head

Mark Clayton’s first athletic headphone made it to market, then a manufacturing fiasco and blunt customer feedback sent him back to the drawing board. LIVV Audio’s second act is a $349.99 bet that gym-goers want over-ear sound without the mid-set headband adjustment.

livv-audio · workout-headphonesRead →