wine-marketing
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Platinum Media and the Art of Owning the Whole Conversation
A small New York agency has built its offer around a useful idea: the message, the picture, the event and the media plan should behave like parts of the same sentence.
The Little Agency That Teaches Wine Country to Speak
Solterra Strategies built a business by spotting the detail a committee overlooks and a traveler remembers. Its real product is not publicity. It is a usable story about place.
The Agency With No Office - and a Taste for Hard Problems
Barbara Gorder built UNLO around a quietly radical premise: the right agency team does not have to share an office - it only has to share the problem.
AR & Co. found the story next door
A propane driver, a grape growers’ seminar, a charity dinner: the Paso Robles agency’s work shows how much publicity can begin with ordinary local life.
Studio 707 knows a good wine needs a second story
Ashley Teplin revived her mentor’s Napa agency with a broader brief: turn wine, food and hospitality into stories people can encounter anywhere. Then the events disappeared, and the brief got a real-world test.
Tyson Caly
Tyson Caly is Co-CEO and Chief Product Officer of Offset Partners, a Napa-based company he co-founded with Byron Hoffman that is equal parts wine commerce platform and brand studio. Self-taught coder who forewent college, he started in wine web design at 14 after moving from suburban Chicago, built his first wine site at Don Sebastiani & Sons in the early 2000s, and spent 17 years quietly building Offset into the premier DTC ecommerce and brand partner for America's finest wineries - from Kosta Browne and Bryant Estate to Kermit Lynch and Frog's Leap.