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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

wifi-analytics

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AllCompaniesPeopleStoriesProducts
Company
Euclid and the people who never bought anything
Saas · Enterprise

Euclid and the people who never bought anything

A shop knows who paid. Euclid wanted to know who walked away. Its Wi-Fi analytics turned the people between transactions into a business - and made the question of consent impossible to ignore.

wifi-analytics · spatial-analyticsRead →
Company
Purple Sold the Broadband Business. Then It Made the WiFi Login Pay.
Saas · Enterprise

Purple Sold the Broadband Business. Then It Made the WiFi Login Pay.

The Manchester company stopped selling broadband and began selling what happens after people connect. Its software now turns an ordinary utility into consented customer data, indoor directions and a measurable line on the profit-and-loss statement.

guest-wifi · wifi-analyticsRead →