SEO software has become very good at finding work for people. Search Atlas is betting that the more valuable business is getting that work done.
A nine-month custom build became a vertical SaaS business by hiding the vendor, simplifying the login, and selling patience to real-estate developers. The playbook is unusually copyable - if your niche has identity, long-lived customers, and expensive fragmentation.
Boxo wants banks and wallets to stop rebuilding the internet one feature at a time. Its wager is that a single SDK and a shelf of white-label miniapps can turn a trusted app into the front door for travel, shopping and money movement.