whey-protein
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SkyPop Killed Its Protein Shakes to Put 10 Grams of Protein in Your Soda Break
The company formerly called Don't Quit discovered that its most interesting product did not belong in the gym bag. So it dropped the shakes, softened the sports talk and took protein soda to the supermarket aisle.
Gainful
Gainful is a New York-based personalized sports nutrition company that builds custom protein powders, hydration, pre-workout and performance supplements tailored to each customer's body, goals and dietary needs. Customers take an online quiz, get a formula matched to them by Gainful's algorithm and registered dietitians, and can chat with a real RD about it. Founded by high-school soccer teammates Eric Wu and Jahaan Ansari and incubated at Y Combinator, the brand grew from a dorm-room experiment into a profitable, multi-channel business now sold direct-to-consumer and in Target stores nationwide.
Perfect Day
Perfect Day is a Berkeley-based food-tech company that brews real dairy whey protein with microbes instead of cows. Using precision fermentation in steel tanks, it produces ProFerm - a beta-lactoglobulin identical to the protein in milk - and sells it as a B2B ingredient to food brands building animal-free ice cream, cream cheese, protein powders and beverages.