
A two-person Shopify plugin grew into an omnichannel helpdesk built for lean D2C brands, betting that customer support on WhatsApp can be both powerful and simple. Founders Preetam Nath and Sankalp Jonna bootstrapped their way to real revenue before taking a single institutional check.
Eight companies - from a free widget called tawk.to to Salesforce's new AI seller Piper - are fighting over the little box in the corner of your screen. The chat bubble stopped answering questions and started closing deals.

Sprinklr, ProProfs, WATI and Crisp all sell conversations with customers. They have almost nothing else in common - and that tells you where support software is heading.