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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The Party Was Never the Product
Media · Enterprise · Social

The Party Was Never the Product

For 22 years, Chereese Jervis-Hill has treated the gala, the press release and the sponsor pitch as one continuous job. Now the company has finally given that idea a name: 360 Marketing.

event-management · public-relationsRead →
Company
Harry Marketing Found Its Edge in the Least Glamorous Part of Broadband
Media · Enterprise · Ai

Harry Marketing Found Its Edge in the Least Glamorous Part of Broadband

The Armonk agency spent decades learning how influence works. Its cleverest move was realizing that fiber networks do not sell themselves - communities need a reason to care before the construction crews arrive.

integrated-marketing · public-relationsRead →
Company
The Zipkin Brothers Turned an Empty Seat Into an Airline
Logistics · Consumer · Enterprise

The Zipkin Brothers Turned an Empty Seat Into an Airline

Two pilot brothers noticed that the short hop from New York to Nantucket meant flying tired planes with one pilot. They built a 30-plane airline around a simpler idea: sell one seat at a time, keep the charter service.

tradewind-aviation · semi-private-flightsRead →