Before mindbodygreen sold courses, products and live experiences, Wachob learned the unforgiving arithmetic of retail. Her quieter achievement was turning that discipline into a company built on trust.

Her career began with the merchandise spreadsheet and arrived at the brand story. The interesting part is everything she carried between them.
Jason Wachob is the founder and co-CEO of mindbodygreen, the wellness media company he started in 2009 and grew into a platform reaching millions of monthly readers. A former Columbia varsity basketball player turned Wall Street equities trader, he traded the trading floor for organic cookies and then for a digital publication built around the idea that real wealth is measured in well-being, not net worth. He hosts The mindbodygreen Podcast, wrote the bestselling book Wellth, and co-authored The Joy of Well-Being with his wife and business partner Colleen Wachob.