wellness-media
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Colleen Wachob Built the Business Behind the Feeling
Before mindbodygreen sold courses, products and live experiences, Wachob learned the unforgiving arithmetic of retail. Her quieter achievement was turning that discipline into a company built on trust.
Maham Jamshed and the Long Way Around to a Good Idea
Her career began with the merchandise spreadsheet and arrived at the brand story. The interesting part is everything she carried between them.
mindbodygreen
mindbodygreen is an independent lifestyle media and wellness company that pairs science-backed editorial content - articles, newsletters, podcasts and certification courses - with a direct-to-consumer line of supplements and personal care products. Founded in 2009 after a back injury pushed Jason Wachob toward yoga, the company has grown into one of the largest independent health-and-wellness platforms, reaching millions of monthly readers with a 360-degree approach that weaves together the mental, physical, spiritual, emotional and environmental sides of well-being.
Jason Wachob
Jason Wachob is the founder and co-CEO of mindbodygreen, the wellness media company he started in 2009 and grew into a platform reaching millions of monthly readers. A former Columbia varsity basketball player turned Wall Street equities trader, he traded the trading floor for organic cookies and then for a digital publication built around the idea that real wealth is measured in well-being, not net worth. He hosts The mindbodygreen Podcast, wrote the bestselling book Wellth, and co-authored The Joy of Well-Being with his wife and business partner Colleen Wachob.