Poppy Flowers has spent years turning one of a wedding's foggiest purchases into a visible, editable plan. Its real product is not the bouquet alone - it is the machinery that gets thousands of fragile stems from farms to local designers to the right room at the right hour.
A free wedding site is the front door. Behind it sits a cash registry, a vendor network, an industry event and, now, software that reaches deep into the machinery of Brazil's wedding market.
Joy is an all-in-one wedding planning platform that helps couples build custom wedding websites, manage registries with zero fees, coordinate guests, and stream virtual events. Founded in 2016 by three former Microsoft and Adobe engineers, Joy has grown to serve hundreds of thousands of couples worldwide with a free-to-use model, 600+ website templates, and a universal registry that pulls from any online retailer. Backed by General Catalyst and Sound Ventures, Joy has raised over $108M and is expanding beyond weddings into all major life milestones.