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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

wedding-dress-rental

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Legend
Lundyn Carter Is Making the Wedding Dress a Service, Not a Souvenir
Founder · Operator · Executive

Lundyn Carter Is Making the Wedding Dress a Service, Not a Souvenir

A $5,000 alterations bill exposed a strange truth about bridal retail. Carter built Laine London around the part brides actually keep: the fit, the feeling and the memory.

lundyn-carter · laine-londonRead →
Company
The $5,000 Wedding Dress Mistake That Became Atlanta's Rental Bridal Bet
Consumer · Ecommerce · Climate

The $5,000 Wedding Dress Mistake That Became Atlanta's Rental Bridal Bet

Lundyn Carter spent $5,000 altering a family wedding dress, then built the service she wished had existed. Laine London's sharper idea is not rental alone - it is treating fit as the product.

wedding-dress-rental · bridal-fashionRead →