website-optimization
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Dwayne Lafleur and the trouble with a good guess
He built Ezoic by testing what publishers took for granted. Then a hiring reversal put his own assumptions on trial.
Dealer Inspire and the expensive art of the extra button
The dealership technology company grew by connecting the pieces of online car shopping. Its next challenge is teaching dealers how much they can gain by taking a few pieces away.
Scrunch AI Wants Your Website to Speak Bot
Chatbots have become browsers with opinions. Scrunch shows brands what those machines see, say and skip - then helps fix the pages losing the argument.
Sherpa
Sherpa is a San Francisco startup building an AI agent that makes websites improve themselves. It installs with a single line of code, studies how visitors behave, generates on-brand variants of pages and flows, runs A/B tests on live traffic, and ships the winners - all without a designer, developer, or analyst in the loop. Founded in 2026 by ex-Lindy engineers Ethan Kinnan and Norbu Sonam and backed by Y Combinator (Spring 2026 / P26 batch), Sherpa also optimizes sites for AI agents, tuning agent-facing pages so that assistants recommend a company more often. Early customers report 15-35% lifts in their primary conversion metric within the first 30-60 days.