website-builders
(5)
Newfold Digital owns the front door
Bluehost, HostGator, Network Solutions, and Yoast look like separate stops on the internet. Their shared parent is betting that a small business would rather have fewer technical problems than more software choices.
Haroon Mokhtarzada and the cost of forgetting
A $40 alarm bill helped set Haroon Mokhtarzada on the path from Webs to Rocket Money. Along the way, the founder had to reconsider his own objection to a subscription for canceling subscriptions.
Eddie Machaalani and the $500 website that kept calling back
Five clients were enough to expose the problem: business owners could buy a website, but every small change sent them back to the developer. From BigCommerce to Zarla, Eddie Machaalani has spent his career trying to give them the keys.
Itai Sadan and the advantage of choosing fewer customers
Duda’s co-founder built a business helping small companies get online. Its future became clearer when he stopped trying to sell to all of them.
Newfold Digital has plenty of brands. Now it needs fewer exits.
The company behind Bluehost, Network Solutions and Yoast made a business of putting small businesses online. Its next test is giving them enough reason to stay.