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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
Yodle sold the promise of a ringing phone. Keeping customers was harder.
Saas · Enterprise

Yodle sold the promise of a ringing phone. Keeping customers was harder.

A dentist’s $1,200 monthly bill helped reveal Yodle’s market. A $342 million acquisition revealed its value. Between the two lies a useful lesson about what local businesses actually buy.

local-marketing · marketing-automationRead →
Legend
Karen Dixon Has Spent Two Decades Selling the Work Behind the Work
Executive · Operator

Karen Dixon Has Spent Two Decades Selling the Work Behind the Work

Before practice software could promise less paperwork, someone had to make the promise legible. Karen Dixon built a career translating complicated tools into reasons to care - first in legal services, then across the small-business web, and now back in legal tech.

karen-dixon · profitsolvRead →