web-analytics
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Or Offer went looking for a jeweler. He found a way to read the internet.
A frustrating search for jewelry designers became Similarweb. Nearly two decades later, Or Offer is preparing to hand over the company built around his original question: what is happening beyond your own shop window?
Jonathan Nelson Was Early. Then Came the Hard Part.
Organic began on two card tables, before web advertising had much of a business to speak of. Jonathan Nelson’s route from music venues to Omnicom Digital is a story of building, surviving and learning to start again.
Jim MacIntyre and the Trouble with More Data
Before Product Lab, Jim MacIntyre built analytics software, ran the company that bought it and helped guide its next sale. His career follows a persistent business problem: turning information into something people can use.
Ahrefs
Ahrefs built one of the web’s busiest crawlers to answer a marketer’s oldest question: why does that page outrank mine? Now the bootstrapped company is teaching the same data engine to map a stranger terrain - what brands appear when people ask AI for an answer.
Similarweb
Similarweb built a business by measuring what companies cannot see in their own analytics: everyone else. Now it is turning that outside-in view of the internet into fuel for marketers, investors, retailers and AI agents.
Contentsquare
The Paris company that watches a billion clicks a day so brands can finally see what their customers were trying to do - and where the website got in the way.
Siteimprove
Siteimprove is a Danish-founded SaaS company that helps organizations build accessible, high-performing, and compliant digital experiences. Its platform unifies digital accessibility, web analytics, SEO/AEO, content quality, and governance into a single suite, increasingly powered by the Siteimprove.ai agentic content intelligence engine. Used by thousands of enterprises, governments, universities, and healthcare and financial institutions worldwide, Siteimprove turns sprawling, hard-to-audit websites into measurable, standards-compliant assets.
PostHog
PostHog is an all-in-one, open-source developer platform that bundles product analytics, web analytics, session replay, feature flags, A/B testing, experiments, surveys, error tracking, a customer data platform, and a data warehouse into a single stack engineers can self-host or run in the cloud. Founded in 2020 by James Hawkins and Tim Glaser through Y Combinator, it lets product engineers track usage, ship features, and keep customer data in one place rather than stitching together a dozen SaaS tools. The company reached unicorn status in 2025 with a $75M Series E at a $1.4B valuation.
Nayaki Nayyar
Nayaki Nayyar is a technology executive with over 25 years of experience transforming enterprise software companies. As CEO of Siteimprove since March 2025, she is leading the company's pivot toward AI-powered content intelligence and digital accessibility. Her career spans CTO roles in oil and gas, senior leadership at SAP and BMC Software, President and CPO at Ivanti where she helped double revenue to over a billion dollars, and CEO at cybersecurity unicorn Securonix. She serves on the boards of Fortune 500 companies TD Synnex and Corteva Agriscience.