The Dubai-headquartered health platform is trying to turn the daily exhaust of modern life - sleep, steps, stress, blood pressure and more - into an early-warning system people and clinicians can actually use.
People Science is a Los Angeles clinical research organization that turns rigorous clinical trials into software. Its platform, Chloe, lets wellness and health brands design, launch, and run decentralized, IRB-approved studies entirely from participants' homes - integrating wearables, lab partners, and remote data collection so that supplements, nutraceuticals, cannabinoids, psychedelics, and food-as-medicine products can earn real clinical evidence at a fraction of the cost and time of a traditional CRO. Founded by MD-PhD co-CEOs Belinda Tan and Noah Craft, who previously built Science 37 into a billion-dollar clinical trials company, People Science aims to bring evidence to an industry long defined by claims.
Belinda Tan is a physician-scientist turned serial founder who builds the missing evidence layer for wellness. An MIT-trained, UCLA MD/PhD dermatopathologist, she co-founded Science 37 to pioneer decentralized, telemedicine-enabled clinical trials, then launched People Science, a Los Angeles public-benefit company she co-leads with her husband Noah Craft. Her mission: bring the rigor of the randomized trial to the things people already use - probiotics, traditional Chinese medicine, food-as-medicine, psychedelics - so wellness can be backed by data instead of marketing.