
The Pure Blue Tech founder has spent more than a decade pursuing a stubborn idea: a membrane should defend itself. Now his ultrasonic reverse-osmosis technology is headed into the XPRIZE Water Scarcity semifinals.

A drought, three engineering students and one stubborn household mystery became Flume. Eric Adler's decade-long bet is that water changes when people can finally see it.

He started as a river guide, found a neglected piece of university science, and built ZwitterCo around an unglamorous industrial problem: filters that foul. The useful lesson is less about having an idea than learning how to carry one into the world.
David Rubinstein is the CEO of OptiRTC (Opti), a Boston-area company that builds cloud software to monitor and adaptively control stormwater infrastructure in real time. A technology operator with roughly four decades of experience scaling high-tech startups, he joined Opti as President and COO in 2018 and became CEO in 2019, steering the company from an engineering-services consultancy into a digital water product business. His background spans SaaS and data companies including DataXu, Resolve Technology, Invoke Solutions, and Convergent Group, which he helped take public before its sale to Schlumberger.