water-purifier
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Consumer · Health · Ecommerce
The Company That Sells You Peace of Mind, One Filter at a Time
AirDoctor and AquaTru turned invisible anxieties - what's in your air, what's in your tap - into a nine-figure consumer business. Here's how a direct-response veteran built it.
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Hardware · Consumer · Health
The Company That Rents You Cleaner Air
Coway spent three decades convincing Korea to lease its water purifiers by the month. Now its Los Angeles office is testing whether Americans will pay a subscription for cleaner air, softer water and a bidet that cleans itself.
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