volkswagen
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FCP Euro bets you will keep the car
A Connecticut parts retailer turned worn-out brake pads into a reason to come back. Its real product is the confidence to keep a European car on the road.
Argo AI taught cars to drive. Then its backers changed direction.
Ford and Volkswagen backed a machine that could navigate city streets. Argo’s harder assignment was reaching a profitable business before its investors ran out of patience.
The LA Agency That Ditched 'LA' - And Won the Year
In September 2024, Deutsch dropped the two letters that told everyone where it lived. Three months later, Adweek named it U.S. Agency of the Year.
Rivian and Volkswagen Group Technologies
Rivian and Volkswagen Group Technologies (RV Tech) is a 50/50 joint venture launched in November 2024 that fuses Rivian's software and electrical-hardware know-how with Volkswagen Group's global manufacturing scale. Co-headquartered in Palo Alto, it builds the zonal electrical architecture, operating systems, in-vehicle AI, and cloud-connectivity stack that will power next-generation software-defined vehicles across Volkswagen, Audi, Scout, Rivian, and more - aiming to make every new car smarter, cheaper to build, and continuously upgradable over the air.