Side, formerly PTW, is the roughly 3,200-person, 40-studio contractor that tests, translates, voices, and co-builds games for Activision, Ubisoft, and EA - then hands over the credit.
Murf AI is a voice technology company that turns text into natural-sounding speech. Founded in 2020 by three IIT Kharagpur friends, it started as a self-serve AI voiceover studio for creators and marketers and has since expanded into dubbing, voice cloning, a low-latency text-to-speech API (Falcon), and conversational voice agents. Murf says its platform is used by more than 10 million people and 300+ Forbes 2000 companies across 190+ countries, offering 200+ voices in 35+ languages.