A place in the queue used to require a person in the queue. accesso built a business around separating the two - then followed the guest from the ticket checkout to the ice-cream stand.
A shop knows who paid. Euclid wanted to know who walked away. Its Wi-Fi analytics turned the people between transactions into a business - and made the question of consent impossible to ignore.
The Manchester company stopped selling broadband and began selling what happens after people connect. Its software now turns an ordinary utility into consented customer data, indoor directions and a measurable line on the profit-and-loss statement.