virtual-stores
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Obsess put the shop back into online shopping
A Vogue product chief saw luxury brands reduced to thumbnail grids. Her answer was a room you could explore - and a lesson in why the doorway matters as much as the décor.
Emperia
Emperia is a London-based immersive commerce platform that lets brands and retailers build browser-based, cross-device virtual stores that blend e-commerce accessibility with gaming-style engagement. Founded in 2019 by Olga Dogadkina and Simonas Holcmann, its no-code, SaaS platform has powered virtual retail spaces for Dior, Bloomingdale's, Ralph Lauren, Burberry, Lacoste, Tommy Hilfiger, Hugo Boss and Christie's, reporting sharply higher conversion versus traditional online storefronts.
Olga Dogadkina
Olga Dogadkina is the co-founder and CEO of Emperia, a London-based immersive commerce platform that builds virtual stores and 3D brand experiences for the world's biggest luxury and retail names, including Dior, Burberry, Bloomingdale's, Tommy Hilfiger, Harrods, Lacoste, Christie's and Dom Pérignon. Named to the Forbes 30 Under 30 Retail & Ecommerce list in 2025, she started Emperia in 2018 after trying VR for the first time on a Microsoft fashion project and deciding it would change the way people shop.