virtual-instruments
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Mark Urdahl and the Business of Seeing Inside
Mark Urdahl helped bring Fibre Channel into the market, then built a company around its blind spots. The founding CEO of Virtual Instruments, now Virtana, made a business of asking what expensive infrastructure was actually doing.
Gregg Lehrman
Gregg Lehrman is the founder and CEO of Output, the Los Angeles music software company whose plugins and instruments turn up in records by Billie Eilish, Beyonce, Coldplay, Kendrick Lamar and scores like Stranger Things and Game of Thrones. A Cornell-trained composer who cut his teeth assisting Hans Zimmer and became Universal Publishing's youngest executive producer at 26, Lehrman built Output in 2013 because the creative tools he wanted as a working musician did not yet exist. He bootstrapped the company for seven years before raising a $45M Series A from Summit Partners in 2020, and built Arcade, one of the first cloud-based music plugins.