The Los Angeles startup began with animated news, found money in celebrity cartoons, rode the NFT wave, and emerged with a more practical bet: persistent, game-ready AI characters. The lesson is not to predict the next platform perfectly - it is to keep the expensive technical core while replacing the story around it.
Linden Lab is the San Francisco company behind Second Life, the user-built virtual world it launched in 2003. More than two decades on, the platform still runs a multimillion-dollar creator economy where residents design avatars, sell virtual goods, host live events and trade in Linden Dollars - a quiet, persistent metaverse that predates the word itself.