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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

video-game-marketing

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Legend
Jordan Edelstein Left the Baking Mix Aisle for a Career Selling the Future
Executive · Operator · Advisor

Jordan Edelstein Left the Baking Mix Aisle for a Career Selling the Future

A Thanksgiving flight changed his career. Two decades later, the former General Mills marketer is still translating complicated technology into reasons ordinary people might care.

marketing-executive · interim-cmoRead →
Legend
Kendall Boyd Has Spent a Career Making Games Matter - From Gears to Guild Wars
Executive · Operator

Kendall Boyd Has Spent a Career Making Games Matter - From Gears to Guild Wars

Across sports, shooters and online worlds, Kendall Boyd’s résumé reads like a tour of how games became persistent culture. His method is less about a single campaign than the patient work of connecting studios, partners and players.

kendall-boyd · nexonRead →
Legend
Alex Hayter Built a Career on Marketing Games Without Killing the Fun
Executive · Operator · Creator

Alex Hayter Built a Career on Marketing Games Without Killing the Fun

At Torn Banner Studios, Alex Hayter treats marketing as part of the game-making process: listen closely, try strange ideas, and let the audience into the room before launch day.

alex-hayter · torn-banner-studiosRead →