video-game-marketing
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The Invisible Department Behind the Game You Cannot Stop Talking About
A small studio can build a world and still have nobody waiting at the door. Infernozilla sells the missing department - the people who turn Discord threads, Steam wishlists and launch-day nerves into a living audience.
The PR Agency That Outgrew PR
Vicariously began with two game journalists and a suspicion that press releases were not enough. Eight years later, the name had become the least accurate thing about the business.
Jordan Edelstein Left the Baking Mix Aisle for a Career Selling the Future
A Thanksgiving flight changed his career. Two decades later, the former General Mills marketer is still translating complicated technology into reasons ordinary people might care.
Kendall Boyd Has Spent a Career Making Games Matter - From Gears to Guild Wars
Across sports, shooters and online worlds, Kendall Boyd’s résumé reads like a tour of how games became persistent culture. His method is less about a single campaign than the patient work of connecting studios, partners and players.
Alex Hayter Built a Career on Marketing Games Without Killing the Fun
At Torn Banner Studios, Alex Hayter treats marketing as part of the game-making process: listen closely, try strange ideas, and let the audience into the room before launch day.