vice-news
(2)Legend
Company
Founder · Executive · Journalist
Shane Smith Built VICE Twice - Once Into an Empire, Then Back Into a Question
VICE began as a free Montreal magazine, became a multibillion-dollar wager on youth media, and collapsed under the weight of that wager. Its co-founder is back behind a microphone, chasing the one asset no bankruptcy court can sell: attention earned by curiosity.
shane-smith · vice-mediaRead →
Media · Consumer
VICE Bet $5.7 Billion on Owning Youth Culture. Bankruptcy Taught It to Rent.
The punk magazine that became a media empire lost the economics before it lost the audience. Its second act is smaller, stranger and surprisingly practical: finance the shows, license the brand and let partners carry the machinery.
vice-media · digital-mediaRead →