veterinary-telehealth
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Petfolk and the Space Between Vet Visits
A veterinarian and her brother built a clinic company around a familiar frustration: getting help after you leave the exam room. The harder part is making that promise work at every new address.
PetPlus asks $139.95. What does your pet get back?
PetPlus turns repeat purchases into a membership proposition: pay once, spend less through PetCareRx. The interesting part is where the arithmetic meets the small print.
Audrey Wystrach Bet the Future of Veterinary Care on an Old Ranch Lesson
The Petfolk co-founder did not begin with an app. She began with the memory of a rural veterinarian who answered the phone, came to the ranch, and made time to teach.
Marc Atiyeh
Marc Atiyeh is the co-founder and CEO of Pawp, a 24/7 digital veterinary clinic that gives pet parents unlimited text, call, and video access to vets for a flat monthly fee plus an emergency fund. Born and raised in Beirut and trained as an electrical and computer engineer at Harvard, he cut his teeth scaling fintech startups Paribus and Clarity Money before pivoting a small pet e-commerce idea into one of the largest pet telehealth platforms in the US. He was named to the Forbes 30 Under 30 list in 2022 and struck a national distribution partnership with Walmart in 2024.