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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

verifone

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Company
2Checkout and the Strange Business of Making Buying Boring
Fintech · Ecommerce · Saas

2Checkout and the Strange Business of Making Buying Boring

A software seller can reach the world with a download. Getting the world to pay, renew and satisfy the tax authorities is where 2Checkout earns its keep.

global-payments · merchant-of-recordRead →
Legend
Liz Urheim Is Making Marketing Part of the Product
Executive · Operator

Liz Urheim Is Making Marketing Part of the Product

After more than two decades inside IBM, Liz Urheim arrived at Verifone with a precise belief: effective marketing begins with the buyer, then reshapes the machinery around the message.

liz-urheim · verifoneRead →